Director, Integrated Marketing

Fjällräven North America • Louisville, CO

1d • $150,000 - $190,000 • Hybrid

About The Position

The Director, Integrated Marketing for the Americas translates regional business goals into cohesive marketing strategies for Fjällräven, Devold, Tova, and Hanwag. The role leads marketing professionals across creative, community, PR, and operations, and develops high-impact omnichannel campaigns and go-to-market strategies tailored to markets across the Americas. The Director builds local relationships and partners with Global Marketing teams to represent regional needs while maintaining each brand’s identity, voice, and tone.

This hands-on, player-coach leadership role connects strategy with execution, develops people, and brings marketing and business teams together to support revenue goals. It oversees strategic planning, integrated seasonal campaigns across wholesale, e-commerce, and retail, launch coordination, marketing budgets, and vendor and freelancer contracts. The position is based in Louisville, Colorado, with a hybrid schedule of four days per week in the office.

Requirements

• At least 10 years of experience in brand or retail marketing.
• Experience leading a multi-brand outdoor marketing organization.
• Experience providing marketing support for wholesale, e-commerce, and retail businesses.
• Experience working across traditional advertising and digital marketing campaigns.
• Strong cross-functional leadership and the ability to translate business goals into clear marketing priorities.
• Executive presence and communication skills to engage senior stakeholders, negotiate outcomes, and build alignment across teams.
• A hands-on leadership approach, with the ability to coach and develop people while supporting strong execution.
• Strong organization and prioritization skills, including the ability to manage budgets and multiple concurrent initiatives.

Nice To Haves

• Experience in outdoor specialty channels.
• A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is strongly preferred; a master’s degree is also welcomed. Relevant experience, demonstrated skills, and leadership capabilities carry more weight than formal education.

Responsibilities

• Translate regional business and growth goals into a clear marketing strategy that supports sustained market and revenue growth.
• Own the strategic marketing planning process and guide teams in creating and executing strategies that align storytelling, messaging, branding, campaigns, marketing channels, and sales channels.
• Build relationships with senior sales and marketing stakeholders, manage competing priorities, negotiate outcomes, and build consensus.
• Partner with Global Marketing teams to advocate for the needs of markets in the Americas while respecting each brand’s identity, voice, and tone.
• Pitch creative and strategic ideas to stakeholders and develop cohesive brand stories aligned with the strategic plan and channel needs.
• Bridge wholesale, e-commerce, and retail by developing unified seasonal campaigns that address each channel’s distinct needs.
• Coordinate launch timelines and messaging toolkits with sales organizations and local and global marketing teams.
• Break down silos across marketing and channels to support effective creation and use of local and global assets.
• Integrate brand voice and go-to-market tactics into the brand loyalty program.
• Manage cross-channel marketing budgets, negotiate vendor and freelancer contracts, and keep concurrent initiatives on schedule.
• Lead marketing professionals across creative, community, PR, and operations in executing strategies aligned with business needs.
• Coach and support team members’ professional development and strengthen their ability to execute marketing strategies and meet business goals.

Benefits

• 401(k) with employer match.
• Comprehensive health and wellness benefits for full-time employees, including medical, dental, vision, and long- and short-term disability coverage.
• Generous paid time off and paid company holidays.
• Product discounts and access to Fjällräven outdoor events.
• Commitment to sustainability, quality craftsmanship, and responsible business practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed