Director, Integrated Marketing (USA)

Creyos • Chicago, IL

1d • Remote

About The Position

Creyos is a growth-stage B2B SaaS HealthTech company providing digital cognitive assessments and electronic behavioral health questionnaires to healthcare providers and researchers worldwide. The Director, Integrated Marketing will build and lead integrated demand generation, enterprise marketing, and account-based marketing programs in a remote role based in the United States. Working with the CMO, Sales leadership, Revenue Operations, Account Management, and Product, this player-coach will set strategy while also developing briefs, shaping messaging and creative, and helping campaigns succeed through hands-on execution.

The role leads a tiered ABM approach for strategic accounts, account clusters, and broader segments; develops repeatable Sales and Marketing account plays; and oversees end-to-end campaigns. It also leads and develops demand generation and field marketing team members, supports customer lifecycle and feature-launch programs, and partners with the CMO to improve messaging. The Director owns campaign planning and performance review, reports on engagement, lead progression, opportunities, pipeline, and closed-won business, and works with Revenue Operations to strengthen reporting and attribution.

Requirements

• At least 8 years of progressive B2B marketing experience.
• At least 4 years leading teams or complex cross-functional marketing programs.
• Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
• Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
• Experience marketing to enterprise buying committees through long, complex sales cycles.
• Strong integrated campaign development and project management skills across multiple channels and functions.
• Exceptional messaging, writing, editing, creative briefing, and presentation skills, including tailoring content to the audience and desired outcome.
• Close working history with Sales, account management, and Revenue Operations.
• Experience coaching marketers with varying levels of capability and independence.
• Resourceful, decisive, low-ego approach and comfort working in a growth-stage, resource-constrained environment.
• Familiarity with Salesforce, HubSpot, Google Analytics, and other MarTech platforms.

Nice To Haves

• Experience in high-growth SaaS, ideally specifically in HealthTech.
• Experience in both SMB and enterprise marketing.

Responsibilities

• Build and lead enterprise marketing and account-based marketing strategy with the CMO, Sales leadership, and Revenue Operations.
• Develop a tiered ABM model for strategic accounts, account clusters, and broader segments, with target-account criteria and success measures.
• Create repeatable account plays that Sales and Marketing can activate together, measuring account progression and opportunity creation.
• Lead, coach, and develop team members across demand generation and field marketing; set priorities and expectations, address performance gaps, and enable independent campaign execution.
• Lead campaigns end to end, from business objectives and audience insight through messaging, creative, activation, and optimization.
• Write campaign briefs aligning messaging, content, creative, channels, Sales participation, timelines, and metrics.
• Improve segmentation and targeting for professional and mid-market programs.
• Partner with Account Management, Sales, and Product on lifecycle programs supporting product engagement, renewal, advocacy, and expansion.
• Support go-to-market strategies for new feature launches, including communications and advertising plans to encourage early excitement and adoption.
• Partner with the CMO to improve the clarity and differentiation of messaging, grounding it in customer problems and outcomes.
• Provide actionable feedback on concepts, writing, design, and sales materials.
• Own the marketing campaign calendar and planning, briefing, launch-readiness, and post-campaign review cadence.
• Report performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline value, and closed-won business.
• Partner with Revenue Operations to improve reporting and attribution and use results to optimize future programs.

Benefits

• Comprehensive medical, dental, vision, mental health, wellness, and other benefits.
• Career paths and opportunities for growth and advancement, with investment in team-member development.
• Annual company-wide break in December.
• Vacation and quarterly Personal Days.
• Two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed