Director, Integrated Marketing (USA)

Creyos • Atlanta, GA

1d • $155,000 - $175,000 • Remote

About The Position

Creyos, formerly Cambridge Brain Sciences, is a growth-stage B2B SaaS HealthTech company whose digital cognitive assessment tools and electronic behavioral health questionnaires are used by healthcare providers and researchers worldwide. The Director, Integrated Marketing will build the engine behind the company’s growth, leading enterprise marketing, account-based marketing (ABM), integrated campaigns, customer marketing, and team development. This is a player-coach role that combines strategic leadership with hands-on contribution in a growing, resource-constrained environment.

The role partners closely with the CMO, Sales leadership, Revenue Operations, Account Management, and Product. It develops repeatable marketing programs that support account progression, opportunity creation, product adoption, retention, advocacy, and expansion. The Director will lead and coach marketers, strengthen messaging and creative, oversee campaign planning and performance, and use results to improve future programs. The opportunity is remote and based in the United States.

Requirements

• At least 8 years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech.
• At least 4 years leading teams or complex cross-functional marketing programs.
• Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
• Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
• Experience marketing to enterprise buying committees through long, complex sales cycles.
• Strong integrated campaign development and project management experience across multiple channels and functions.
• Exceptional messaging, writing, editing, creative briefing, and presentation skills, including the ability to tailor communication to the audience and desired outcome.
• Close working history with Sales, Account Management, and Revenue Operations.
• Experience coaching marketers with varying levels of capability and independence.
• Comfort working in a growth-stage, resource-constrained environment; resourceful, decisive, and low ego.
• Familiarity with Salesforce, HubSpot, Google Analytics, and other MarTech platforms.

Nice To Haves

• Experience in high-growth SaaS, particularly HealthTech.

Responsibilities

• Build and lead enterprise marketing and ABM strategy with the CMO, Sales leadership, and Revenue Operations.
• Develop a tiered ABM model for strategic accounts, account clusters, and broader segments, including target-account criteria and success measures.
• Create repeatable Sales and Marketing account plays measured by account progression and opportunity creation.
• Lead, coach, and develop team members across demand generation and field marketing.
• Set priorities, ownership, and performance expectations, address performance gaps fairly, and establish frameworks that enable independent campaign execution.
• Lead campaigns end to end, from business objective and audience insight through messaging, creative, activation, and optimization.
• Write campaign briefs aligning messaging, content, creative, channels, Sales participation, timelines, and metrics.
• Improve segmentation and targeting for professional and mid-market programs.
• Partner with Account Management, Sales, and Product on lifecycle programs for product engagement, renewal, advocacy, and expansion.
• Support go-to-market strategies for new feature launches, including communications and advertising plans to encourage early excitement and adoption.
• Partner with the CMO to improve messaging clarity and differentiation, grounding messaging in customer problems and outcomes.
• Provide actionable feedback on concepts, writing, design, and sales materials.
• Own the marketing campaign calendar and planning, briefing, launch-readiness, and post-campaign review cadence.
• Report on performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline value, and closed-won business.
• Partner with Revenue Operations to improve reporting and attribution and apply results to future programs.

Benefits

• Comprehensive benefits covering medical, dental, vision, mental health, wellness, and more.
• Career paths leading to more senior roles, with development opportunities and career advancement.
• Vacation and quarterly Personal Days.
• Annual company-wide break in December.
• Two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed