Senior Director, Integrated Marketing

Noodle

1d•$95,000 - $110,000•Remote

About The Position

Noodle is seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for a portfolio of university partners and academic programs. The Senior Director, Integrated Marketing acts as both strategic advisor and day-to-day account lead for marketing service delivery, overseeing the creation, execution, and optimization of comprehensive marketing strategies designed to drive enrollment growth. In a fast-paced environment, the role collaborates with cross-functional teams—including media, analytics, strategy, enrollment, and creative—to develop recruitment marketing strategies informed by data and real-time market feedback while remaining aligned with university brands. The position calls for an iterative, innovative approach, data-led decision-making, and the ability to adapt plans to meet targets. The role supervises Brand & Planning Coordinators assigned to its university partners and programs, and contributes to the development of Integrated Marketing team talent in partnership with the Senior Managing Director of Strategy & Planning. This is a primarily remote role for someone residing in the continental United States near a major airport. Travel to partner universities may be required up to 20% of the time. Employees need reliable high-speed internet and a quiet, organized workspace for camera-on partner meetings, and must be available during core business hours of 8 a.m.–5 p.m. Pacific Time.

Requirements

Bachelor’s degree.
10–15 years of marketing experience, with a significant portion in higher education, education technology, or B2B2C business models.
Previous experience managing direct reports.
Proven track record of developing and executing successful marketing strategies and campaigns.
Excellent communication and interpersonal skills, including the ability to build and maintain client relationships.
Strong organizational and project management skills, with the ability to balance multiple priorities.
Experience building cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout a partnership.
Experience reviewing marketing content created for clients.
Ability to delegate and follow up with partners, colleagues, and vendors positively and effectively.
Working knowledge of Google Workspace, including Docs, Slides, and Sheets.
Ability to thrive in a dynamic, rapidly changing, matrixed environment and work across diverse groups and hierarchical levels.
Must reside in the continental United States and be legally authorized to live and work in the United States.
Must live within close proximity to a major airport and be able to travel to partner universities up to 20% of the time.
Must have reliable high-speed internet and a quiet, organized workspace for camera-on partner-facing meetings.
Must be available during core business hours of 8 a.m.–5 p.m. Pacific Time.

Nice To Haves

Familiarity with Wrike or a similar project management system.

Responsibilities

Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring partner satisfaction.
Collaborate with media, demand generation, and enrollment experts to monitor performance and optimize recruitment marketing through ongoing testing.
Steward university partner brands by creating memorable, authentic, and compliant branded impressions.
Use reporting tools and dashboards to generate insights and optimize marketing strategies in line with business objectives and institutional market positioning.
Monitor performance analytics and collaborate with media, analytics, and enrollment leadership to develop actionable insights aligned to scope.
Synthesize insights, recommendations, and plans into clear, concise materials and executive-level presentations that drive buy-in and alignment.
Collaborate with the general manager, enrollment director, and internal marketing subject matter experts across strategy, creative, and demand generation.
Develop and share best practices and innovative solutions, drawing on knowledge of Noodle’s marketing products, processes, systems, and tools.
Share learnings and best practices with other Integrated Marketing directors.
Use AI to generate operational efficiencies and support scale.
Oversee Brand & Planning Coordinator(s) assigned to the portfolio of university partners and programs.
Partner with the Senior Managing Director of Strategy & Planning to identify talent development opportunities and foster continuous learning and innovation.

Benefits

Choice of working from the NYC office or home office.
Computer and charger provided.
401(k) with company match and equity opportunities.
Medical, dental, and vision insurance for employees and their families, including mental health benefits.
Employer-paid life and disability insurance.
Optional supplemental life, accident, critical illness, and hospital insurance.
Health Savings Account and Flexible Spending Accounts.
Commuter benefits and pre-tax options for eligible healthcare, dependent care, and commuting expenses.
Employee Assistance Program.
Paid parental leave.
Wellness initiatives and resources, including a free Calm app subscription.
Employee discount program.
Four weeks of paid vacation, 10 paid holidays, and paid sick leave.
Monthly mobile connectivity stipend.
Annual education stipend for lifelong learning.
Growth opportunities.