Senior Director, Integrated Marketing & GTM

TriNetX • Cambridge, MA

3d • Hybrid

About The Position

TriNetX is seeking an experienced B2B marketing leader to oversee integrated marketing planning and execution across the company’s priority verticals, solutions, audiences, and markets. Reporting to the Chief Marketing Officer and working closely with executive leadership, the role translates business and go-to-market priorities into coordinated programs that generate demand and drive growth. The position is based in Cambridge, Massachusetts, on a hybrid basis, or can be remote within the United States. It reports to TriNetX’s global headquarters in Cambridge, and domestic and international travel is expected when needed.

Requirements

• 10+ years of progressive B2B strategic, growth, or integrated marketing experience, including significant experience in health technology, health research, life sciences, or a related healthcare sector.
• Bachelor’s degree in marketing, communications, or a related field.
• Deep understanding of integrated marketing strategies and tactics, with demonstrated experience translating business and go-to-market priorities into full-funnel marketing plans and programs.
• Data-driven approach, with demonstrated ability to use performance data, market insights, and KPIs to guide planning, prioritization, optimization, measurement, and investment decisions.
• Strong executive presence and collaborative leadership, including the ability to influence stakeholders, align cross-functional teams, and drive organizational alignment.
• Experience leveraging technology, automation, and AI to improve marketing efficiency, effectiveness, and execution.
• Experience managing and developing teams and overseeing marketing budgets, agencies, and external partners.
• Growth mindset, strong problem-solving abilities, and willingness to be flexible and adaptable.

Responsibilities

• Lead integrated marketing planning and execution across priority verticals, solutions, audiences, and markets, aligning strategies, investments, and success measures with company growth objectives.
• Partner with commercial, market, and Product/Solution leaders to translate go-to-market priorities into coordinated marketing plans and investment recommendations.
• Develop and execute integrated, full-funnel marketing programs that generate demand and drive growth.
• Collaborate with Marketing functional leaders to coordinate integrated marketing and go-to-market plans, ensuring alignment, clear ownership, and effective execution.
• Use data and market insights to guide planning, prioritization, program optimization, performance measurement, and investment decisions.
• Leverage technology, automation, and AI to improve marketing efficiency and streamline planning, workflows, and execution.
• Manage assigned budgets, agencies, and external partners.
• Lead and develop team members.

Benefits

• Variable pay: commission or corporate bonus, depending on role.
• Equity.
• Health, dental, and vision insurance.
• Dependent Care Flexible Spending Account.
• Health Savings Account with employer contributions.
• Unlimited vacation and paid sick days.
• Life insurance.
• Short-term and long-term disability.
• 12 weeks of paid parental leave.
• Pet insurance.
• 401(k) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior