Senior Director, Integrated Marketing & GTM
About The Position
The Senior Director, Integrated Marketing & GTM is an experienced B2B marketing leader who oversees integrated marketing planning and the execution of full-funnel programs across TriNetX’s priority verticals, solutions, audiences, and markets. Reporting to the Chief Marketing Officer and working closely with the executive leadership team, this role translates business and go-to-market priorities into coordinated programs that generate demand and drive growth. The position is based in Cambridge, Massachusetts (hybrid) or can be remote within the U.S.; it reports to global headquarters in Cambridge, and domestic and international travel is expected when needed.
Requirements
- 10 or more years of progressive B2B strategic, growth, or integrated marketing experience, including significant experience in health technology, health research, life sciences, or a related healthcare sector.
- Bachelor’s degree in marketing, communications, or a related field.
- Deep understanding of integrated marketing strategies and tactics, with demonstrated experience translating business and go-to-market priorities into full-funnel marketing plans and programs.
- Demonstrated ability to use performance data, market insights, and KPIs to guide planning, prioritization, optimization, measurement, and investment decisions.
- Strong executive presence and collaborative leadership, including the ability to influence stakeholders, align cross-functional teams, and drive organizational alignment.
- Experience leveraging technology, automation, and AI to improve marketing efficiency, effectiveness, and execution.
- Experience managing and developing teams and overseeing marketing budgets, agencies, and external partners.
- Growth mindset, strong problem-solving abilities, and willingness to be flexible and adaptable.
Responsibilities
- Lead integrated marketing planning and execution across priority verticals, solutions, audiences, and markets, aligning strategies, investments, and success measures with company growth objectives.
- Partner with commercial, market, and Product/Solution leaders to translate go-to-market priorities into coordinated marketing plans and investment recommendations.
- Develop and execute integrated, full-funnel marketing programs that generate demand and drive growth.
- Collaborate with Marketing functional leaders to coordinate integrated marketing and go-to-market plans, ensuring alignment, clear ownership, and effective execution.
- Use data and market insights to guide planning, prioritization, program optimization, performance measurement, and investment decisions.
- Improve marketing efficiency by leveraging technology, automation, and AI to streamline planning, workflows, and execution.
- Manage assigned budgets, agencies, and external partners.
- Lead and develop team members.
Benefits
- Variable pay in the form of commission or a corporate bonus, depending on the role.
- Equity.
- Health, dental, and vision insurance.
- Dependent Care Flexible Spending Account.
- Health Savings Account with employer contributions.
- Unlimited vacation and paid sick days.
- Life insurance.
- Short-term and long-term disability.
- 12 weeks of paid parental leave.
- Pet insurance.
- 401(k) plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
