Senior Director, Integrated Marketing, Neurosciences

Medical University of South Carolina • Charleston, SC

10d • Onsite

About The Position

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for Neurosciences.

From complex stroke care and cerebrovascular disease management to discovery in brain health and neurodegenerative disease, MUSC Neurosciences is helping shape the future of neurological care. As part of MUSC's Integrated Innovation Institute strategy, Neurosciences brings together clinical care, research, and education to accelerate innovation and improve outcomes for patients across South Carolina. Through multidisciplinary collaboration spanning cerebrovascular disease, precision health, advanced imaging, heart-brain science, brain aging, and dementia research, MUSC is strengthening the connection between scientific discovery and highly specialized patient care.

We are looking for a seasoned marketer to lead neurosciences marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Requirements

• Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience
• Experience with PESO (paid, earned, shared, owned) channel strategy is required.
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.

Nice To Haves

• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for neurosciences or other complex clinical service lines preferred.
• Experience in a university, academic health system, or integrated delivery network environment preferred.

Responsibilities

• Establishes strategic vision and leads development of heart & vascular-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• Designs and executes integrated marketing campaigns and digital journeys tailored to key heart & vascular audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute against strategic objectives. Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.
• Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals. Serves as the primary liaison between heart & vascular service line leaders and OCM, ensuring consistent communication and strategic alignment.
• Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness. Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short- and long-term marketing plans that drive measurable ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior