Senior Director, Integrated Marketing, Heart & Vascular

Medical University of South Carolina • Charleston, SC

2d • Onsite

About The Position

This role is for a Senior Director of Integrated Marketing for the Heart & Vascular service line at the Medical University of South Carolina (MUSC). The position requires a passionate leader with expertise in integrated marketing communications to drive transformation and modernize marketing efforts. The individual will lead marketing for MUSC Health’s Heart & Vascular service line, which is advancing cardiovascular care across South Carolina through advanced interventions, complex heart failure care, and innovative diagnostic and treatment approaches. The Heart & Vascular Integrated Innovation Institute combines clinical care, research, and education across various cardiovascular areas. The Senior Director will act as a relationship manager for key internal stakeholders, develop comprehensive marketing communication plans, and lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web. Experience with PESO (paid, earned, shared, owned) channel strategy is essential. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 10+ years of relevant experience
• Experience with PESO (paid, earned, shared, owned) channel strategy
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.

Nice To Haves

• Master's degree (MBA, MHA, or equivalent) preferred
• Experience leading integrated marketing for heart and vascular services or other complex clinical service lines preferred
• Experience in a university, academic health system, or integrated delivery network environment preferred

Responsibilities

• Establishes strategic vision and leads development of heart & vascular-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC.
• Proactively monitors industry trends to inform long-term planning and growth strategies.
• Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• Designs and executes integrated marketing campaigns and digital journeys tailored to key heart & vascular audiences.
• Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies.
• Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively.
• Guides and influences cross-functional contributors to execute against strategic objectives.
• Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.
• Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals.
• Serves as the primary liaison between heart & vascular service line leaders and OCM, ensuring consistent communication and strategic alignment.
• Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness.
• Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short- and long-term marketing plans that drive measurable ROI.

Benefits

• The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
• Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior