Senior Director, Integrated Marketing

Expedia Group•West Hollywood, CA

1d•$269,000 - $376,500

About The Position

The Senior Director, Integrated Marketing – Hotels.com develops integrated marketing strategy for assigned business areas, using traveler insights, brand priorities, product roadmaps, marketable experiences, and commercial goals. The role partners with general management teams, product marketing, communications planning, media, internal creative and design teams, and agencies to create campaign platforms and go-to-market plans. It translates brand strategy into marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs. The role leads cross-functional execution of brand campaigns ranging from major launches and Super Bowl campaigns to always-on programs and local activations. It oversees creative and media asset development, ensuring materials meet brand standards and are appropriately adapted for channels and regions. The Senior Director builds stakeholder relationships, brings structure and momentum to complex workstreams, influences senior stakeholders, and guides junior team members and cross-functional contributors. The role sets campaign goals, works with analytics and media teams to track performance, optimizes campaigns using insights, and shares results and learnings to support continuous improvement.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
16 or more years of proven experience, with a track record of delivering results in marketing, creative leadership, and strategic planning.
History of developing data-driven brand strategies from vision through development.
Highly skilled at managing competing priorities and bringing dispersed, highly matrixed teams along.
Ability to interpret analytics and derive actionable insights.
Experience establishing KPIs and using analytics to inform marketing strategies.
Proven results in delivering business value through brand strategies.
Exceptional communication, presentation, and interpersonal abilities.
Passion for innovation, creativity, and staying ahead of industry trends.

Nice To Haves

Master’s degree.

Responsibilities

Develop integrated marketing strategy for assigned business areas, informed by traveler insight, brand priorities, product roadmaps, marketable experiences, and commercial goals.
Partner with general management teams, product marketing, communications planning, media, internal creative and design teams, and agencies to develop campaign platforms and go-to-market plans.
Translate brand strategy into actionable marketing plans with objectives, channel strategies, creative briefs, and performance KPIs.
Lead cross-functional execution of brand campaigns, including major launches, Super Bowl campaigns, always-on programs, and local activations.
Oversee development of creative and media assets with internal teams and external agencies.
Ensure assets meet brand standards, reflect the brand’s tone of voice, and are adapted appropriately for channel and region.
Build relationships with stakeholders across product, product marketing, regional teams, communications, creative, growth marketing, media and sponsorships, PR, influencer marketing, and social media.
Bring structure and momentum to complex workstreams and influence senior stakeholders with clarity, data, and creative thinking.
Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution.
Set campaign goals and work with analytics and media teams to track performance.
Use insights to optimize in-flight campaigns and inform future initiatives.
Share results and learnings across the organization to drive continuous improvement.