Senior Director, Integrated Marketing

Expedia•West Hollywood, WA

8h•$269,000 - $376,500

About The Position

The Senior Director, Integrated Marketing – Hotels.com develops integrated marketing strategies for assigned business areas, informed by traveler insights, brand priorities, product roadmaps, marketable experiences, and commercial goals. The role leads cross-functional execution of brand campaigns, from major launches and large-scale events to always-on programs and local activations, while creating structure and momentum across complex workstreams. The position translates brand strategy into actionable plans with defined objectives, channel strategies, creative briefs, and performance KPIs. It partners with business leaders, product marketing, communications planning, media, internal creative and design teams, and external agencies to develop campaign platforms and go-to-market plans. The role oversees creative and media assets to ensure they meet brand standards and are tailored appropriately to channels and regions. The Senior Director builds relationships across stakeholder groups, influences senior stakeholders using data and creative thinking, and guides junior team members and cross-functional contributors. The role also sets campaign goals, works with analytics and media teams to measure performance, optimizes campaigns using insights, and shares results to support continuous improvement.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 16 years of proven experience with a track record of delivering results in marketing, creative leadership, and strategic planning.
History of developing data-driven brand strategies from vision through development.
Strong ability to manage competing priorities and bring dispersed, highly matrixed teams along.
Ability to interpret analytics and derive actionable insights.
Experience establishing KPIs and using analytics to inform marketing strategies.
Proven results delivering business value through brand strategies.
Exceptional communication, presentation, and interpersonal abilities.
Passion for innovation, creativity, and staying ahead of industry trends.

Nice To Haves

Master’s degree.

Responsibilities

Develop integrated marketing strategy for assigned business areas based on traveler insights, brand priorities, product roadmaps, marketable experiences, and commercial goals.
Partner with GM teams, product marketing, communications planning, media, internal creative and design teams, and agencies to create campaign platforms and go-to-market plans.
Translate brand strategy into marketing plans with objectives, channel strategies, creative briefs, and performance KPIs.
Lead cross-functional execution of brand campaigns, including launches, major events, always-on programs, and local activations.
Oversee development of creative and media assets with internal teams and external agencies.
Ensure assets meet brand standards, reflect the brand’s tone of voice, and are adapted for channels and regions.
Build relationships with stakeholders across product, product marketing, regional teams, communications, creative, growth marketing, media and sponsorships, PR, influencer marketing, and social media.
Bring structure and momentum to complex workstreams and influence senior stakeholders with clarity, data, and creative thinking.
Guide junior team members and cross-functional contributors with clarity of purpose and high execution standards.
Set campaign goals and work with analytics and media teams to track performance.
Use insights to optimize in-flight campaigns and inform future initiatives.
Share campaign results and learnings across the organization to drive continuous improvement.