Director of Integrated Marketing

Screenvision Media•New York, NY

2h•$115,000 - $130,000•Hybrid

About The Position

The Director of Integrated Marketing is responsible for leading the development and execution of Screenvision's advertiser marketing strategy, leading with storytelling and creating innovative revenue-driving solutions that position cinema as a premium, culturally relevant platform for brands. Acting as a strategic partner to Sales, this role oversees integrated marketing programs across Screenvision's portfolio, including upfronts, tentpole movie releases, sponsorships, experiential programs, custom content, research-driven solutions, and emerging offerings. The Director serves as an author of the company's go-to-market narrative, helping advertisers unlock the power of cinema through compelling storytelling, audience insights, and industry-leading marketing innovation. This role will collaborate across Sales, Research, Content, Exhibitor Relations, Product, Operations, and Creative to develop scalable solutions that accelerate revenue growth and strengthen Screenvision's leadership position within the media marketplace. The role also contributes to marketplace visibility through strategic presentations and category development initiatives.

Requirements

8+ years of experience in integrated marketing, ad sales marketing, media strategy, branded partnerships, sponsorship marketing, or related fields.
Deep understanding of advertising, media sales, sponsorships, experiential marketing, branded content, and entertainment partnerships.
Proven ability to develop revenue-generating marketing solutions and strategic advertiser programs.
Experience leading cross-functional initiatives and managing high-performing teams.
Exceptional presentation, storytelling, and executive communication skills.
Strong understanding of consumer insights, audience strategy, and marketplace trends.
Passion for entertainment, culture, and the unique power of the moviegoing experience.

Responsibilities

Lead the development of integrated marketing strategies that drive advertising revenue across national and category-specific accounts.
Own the strategic direction, creative storytelling and packaging of high-profile RFP responses, proactive opportunities, and custom partnership proposals, creating scalable advertiser programs tied to cultural moments, premium content, and blockbuster releases.
Partner with the Research team to translate audience data into actionable advertiser solutions.
Develop innovative partnerships and cross-platform solutions that leverage Screenvision's cinema, experiential, digital, content, and promotional assets, connecting brands with audiences during high-attention moviegoing moments.
Partner closely with Sales leadership to identify growth opportunities, category priorities, and revenue acceleration initiatives.
Build scalable workflows that improve proposal quality, speed-to-market, and organizational effectiveness.
Foster collaboration across Sales, Marketing, Content, Research, Exhibitor Relations and Operations.
Lead and mentor Integrated Marketing team members while establishing processes, standards, and best practices that create a culture of creativity, accountability, innovation, and continuous improvement.