Senior Director, Integrated Marketing & GTM

Hourglass Cosmetics•West Hollywood, CA

3d•$160,000 - $170,000•Hybrid

About The Position

Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. This position requires a deep understanding of how 360 marketing works — from brand and campaign strategy through to regional activation, ecommerce, media, and creative — combined with the organizational capability to orchestrate it all in motion simultaneously. This role is the connective tissue of the Integrated Marketing & GTM organization: the person leaders rely on to understand priorities, resolve conflicts, unblock decisions, and maintain organizational momentum at a global scale.

Requirements

12+ years of progressive marketing leadership experience, with demonstrated ownership of integrated planning, cross-functional operations, and organizational effectiveness at a global scale.
Proven track record leading complex, matrixed marketing organizations — aligning Brand, Media, Ecommerce, Regional, and Creative functions around shared priorities and integrated plans.
Deep understanding of 360 marketing — from brand and campaign strategy through to performance media, ecommerce, regional activation, and creative operations — with the credibility to orchestrate across all of them.
Experience building and running launch governance frameworks and integrated planning processes across global teams and markets.
Strong executive presence — comfortable building alignment, presenting strategic recommendations, and correcting misalignments with senior leadership and cross-functional stakeholders.
Must be able to work from Corporate Office at least 60% of the time.

Nice To Haves

Experience in prestige beauty, luxury, or consumer goods preferred.

Responsibilities

Partners and leads within the Marketing organization to drive how it moves and makes decisions on a day-to-day basis — working closely with channel leads to determine the operating rhythm, planning cadences, leadership forums, and decision-making structures that keep a complex global function running with clarity and speed.
Translates global brand and commercial strategy into integrated 360 marketing plans across all channels, regions, and functions — ensuring Brand, Media, Ecommerce, Regional Marketing, PR, Influencer, CRM, and Creative are working from a single integrated plan, not in parallel silos.
Drives integrated planning processes across the full Marketing organization on annual, quarterly, and campaign planning horizons — connecting the dots between global strategy and regional activation across NA, UKI, EMEA, APAC, and China.
Owns launch governance across the integrated organization — ensuring every major product launch, campaign, and market activation has a clear plan, clear ownership, and organizational readiness. Establishes governance frameworks, timelines, and accountability structures that hold across functions and markets.
Identifies where the organization is slowing down or misaligned — and resolves it before it becomes an execution risk. Acts as the primary escalation point for cross-functional issues, removing barriers and driving decisions forward.
Continuously improves how the Marketing organization makes decisions — reducing friction, improving speed, and ensuring the right people are involved at the right moments. Maintains clear decision rights across the integrated function and improves organizational visibility so leaders can act quickly and confidently.
Leads post-launch reviews in partnership with key stakeholders and embeds learnings back into planning processes, building a culture of accountability, continuous improvement, and organizational ownership across the integrated team.