Manager, Global Marketing - Classics Footwear
About The Position
The Manager, Global Marketing for Reebok Classics supports the development and execution of global marketing strategies, integrated campaigns, and partnerships. The role leads culturally relevant brand storytelling and activation plans for key Classics franchises, seasonal product launches, and collaborations. Working with internal teams, global operating partners, and creative agencies, the manager translates global brand strategies into consumer-facing campaigns that strengthen brand relevance, drive consumer demand, and support business objectives. The ideal candidate understands lifestyle marketing, cultural trends, and the intersection of sport, fashion, and entertainment, and can identify opportunities that build brand equity and commercial impact.
Requirements
- Strong understanding of lifestyle, fashion, streetwear, sneaker culture, and the broader cultural landscape.
- Passion for brand storytelling and ability to translate concepts into culturally relevant marketing.
- Experience with integrated marketing campaign tactics, including digital, PR, social, and partnership marketing.
- Ability to collaborate with internal colleagues, external brand partners, and agencies.
- Experience supporting events or consumer-facing brand experiences.
- Creative thinking and ability to identify new opportunities.
- Self-starter able to take direction, make decisions, and manage projects autonomously.
- Outstanding organizational skills, including prioritization, multitasking, and time management.
- Ability to deliver effective presentations and influence within a highly matrixed organization.
- At least 5 years of integrated marketing or related experience.
- Bachelor’s degree required.
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint, and AI tools.
- Willingness to travel domestically and internationally 30–40%.
Nice To Haves
- Graduate degree.
- Agency background.
Responsibilities
- Facilitate project milestones and cross-functional meetings to align Marketing, Product, and Operating Partners.
- Develop and maintain campaign timelines, deliverable trackers, and activation plans to keep projects on schedule and aligned with objectives.
- Manage seasonal marketing samples and product needs for campaign shoots, talent partnerships, seeding, and other activations.
- Maintain proactive communication with internal stakeholders, external agencies, and operating partners throughout campaign development and execution.
- Partner with Product Marketing to understand seasonal product strategies, franchise priorities, consumer targets, distribution, and commercial objectives.
- Help shape global marketing storytelling to elevate Reebok Classics’ brand positioning, strengthen franchise awareness, and create consumer demand.
- Monitor fashion, streetwear, music, entertainment, sneaker, and social trends to identify opportunities for Reebok.
- Develop creative briefs translating brand strategy, consumer insights, product narratives, and business priorities into storytelling across social, PR, influencer, digital, wholesale, and other consumer touchpoints.
- Collaborate with internal teams and creative agencies on culturally relevant campaigns, from concept and creative development through production and global activation.
- Lead content development for seasonal campaigns, product launches, and key brand initiatives, partnering with production teams, agencies, and brand talent.
- Partner with PR, Social, Partnerships, Digital, and Wholesale teams to ensure consistent campaign execution.
- Lead global activation plans, identifying opportunities and strategies for local execution for seasonal Classics product launches.
- Create go-to-market frameworks for Global Operating Partners with direction across consumer touchpoints.
- Support the development and execution of consumer-facing activations that bring Reebok Classics to life.
Benefits
- Comprehensive benefits package featuring medical, dental, retirement, wellness, and voluntary benefit options.
- Employee product discounts.
- Discretionary company performance bonus may be included in total compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
