Sr. Manager, PR & Entertainment Marketing

Vuori•Los Angeles, CA

About The Position

Vuori is seeking a strategic, culturally connected Senior Manager, PR & Entertainment to drive earned media, brand storytelling, and organic entertainment visibility. The role helps shape brand perception, build awareness, and strengthen Vuori’s position at the intersection of performance, fashion, wellness, and culture. The ideal candidate brings strong media and entertainment relationships, creative instincts, and a forward-looking understanding of the changing media landscape. Reporting to the Senior Director, PR & Influencer, this person leads day-to-day PR strategy and execution, oversees external agency partners, and drives strategic media engagement at Vuori House LA. They work closely with Brand Marketing, Influencer, Entertainment, Social, and Brand Activation teams to turn brand priorities into compelling earned storytelling opportunities. Responsibilities include developing PR plans for campaigns, launches, and business priorities; building media relationships and pursuing editorial coverage; cultivating relationships with digital-first and independent media; identifying culturally relevant platforms and opportunities; driving celebrity and entertainment visibility; leading media programming at Vuori House LA; managing agency partners, budgets, and PR performance reporting; and mentoring team members. The role also supports executive visibility, corporate storytelling, strategic planning, and long-term communications priorities. Travel and attendance at industry events and media engagements may be required as needed.

Requirements

At least 8 years of experience in public relations, media relations, or brand communications.
Established relationships across leading fashion, lifestyle, wellness, business, and culture media.
Strong understanding of the evolving media landscape, including digital-first publications, independent media, Substack, newsletters, podcasts, and emerging platforms.
Proven success developing earned media strategies, securing high-profile coverage, and creating culturally relevant brand storytelling opportunities.
Demonstrated ability to identify cultural trends and translate them into proactive communications opportunities.
Experience managing PR agencies, media events, budgets, and cross-functional initiatives.
Strong understanding of earned media measurement, reporting, and performance analysis.
Exceptional written and verbal communication skills, relationship-building abilities, and sound judgment.
Strategic, creative, and highly organized, with the ability to balance big-picture thinking and hands-on execution.
Collaborative leadership style and experience managing and developing team members.
Ability to travel and attend industry events and media engagements as needed.

Nice To Haves

Experience in premium fashion, lifestyle, wellness, sport, or consumer brands.
Experience working with celebrity stylists, publicists, talent representatives, or entertainment media.

Responsibilities

Develop and execute PR plans supporting seasonal campaigns, product launches, brand initiatives, and key business priorities.
Build and maintain relationships with editors, journalists, producers, and influential media voices across fashion, lifestyle, wellness, business, sport, and culture.
Drive proactive storytelling opportunities that elevate Vuori’s brand positioning, visibility, and cultural relevance.
Lead media outreach, editorial previews, product seeding, and ongoing press engagement; develop pitches, press materials, and brand narratives.
Partner with senior leadership on corporate storytelling, executive visibility, and reputation-building initiatives.
Cultivate relationships with digital-first publications, Substack writers, independent journalists, newsletters, podcasts, and creator-led editorial platforms.
Identify emerging media platforms, cultural conversations, and storytelling formats that expand Vuori’s reach and relevance.
Develop earned media opportunities beyond traditional press placements and partner with Social, Influencer, and Content teams to amplify earned storytelling.
Drive organic entertainment and celebrity PR opportunities and build relationships with celebrity stylists, publicists, talent representatives, and entertainment industry partners.
Identify VIP seeding and organic placement opportunities around premieres, festivals, awards season, and other culturally relevant moments.
Collaborate with Influencer and Partnerships teams to align entertainment initiatives with broader brand priorities.
Lead media engagement strategy and editorial programming at Vuori House LA, including media previews, editorial appointments, product showcases, and industry experiences.
Partner cross-functionally to align Vuori House LA programming with seasonal launches, brand campaigns, and cultural moments.
Serve as the primary day-to-day lead for external PR agency partners, setting priorities, objectives, and performance expectations.
Lead earned media strategy for brand events, launches, and activations, identifying opportunities to generate coverage and extend cultural conversation.
Collaborate with Brand Marketing, Social, Influencer, Partnerships, and Brand Activation teams on cohesive storytelling and integrated communications strategies.
Own PR reporting and performance analysis, evaluating coverage quality, audience relevance, sentiment, share of voice, and brand impact.
Monitor media trends and competitive activity to identify opportunities and inform future strategies.
Manage day-to-day PR budgets, agency resources, and program execution.
Lead and mentor team members, fostering collaboration, accountability, and professional development.
Support the Senior Director with strategic planning, executive reporting, and long-term communications priorities.