Sr. Manager, PR & Entertainment Marketing

Vuori, Inc•Los Angeles, CA

2h•$137,000 - $160,000•Onsite

About The Position

Vuori is seeking a strategic, culturally connected Senior Manager, PR & Entertainment to drive earned media, brand storytelling, and organic entertainment visibility. This role helps shape brand perception, build awareness, and strengthen Vuori’s position across performance, fashion, wellness, and culture. The position leads day-to-day PR strategy and execution, oversees external agency partners, and drives strategic media engagement at Vuori House LA. It works closely with Brand Marketing, Influencer, Entertainment, Social, and Brand Activation teams to translate brand priorities into compelling earned storytelling opportunities. The role reports to the Senior Director, PR & Influencer. The Senior Manager develops PR plans for seasonal campaigns, launches, brand initiatives, and business priorities; cultivates relationships across traditional and evolving media; and identifies culturally relevant storytelling opportunities. The role also drives entertainment and celebrity PR, VIP seeding, media programming and editorial engagement at Vuori House LA, and earned media strategies for events and activations. Responsibilities include agency and budget management, performance analysis, trend monitoring, and team leadership, while supporting strategic planning and executive reporting.

Requirements

At least 8 years of experience in public relations, media relations, or brand communications.
Established relationships across leading fashion, lifestyle, wellness, business, and culture media.
Strong understanding of the evolving media landscape, including digital-first publications, independent media, Substack, newsletters, podcasts, and emerging platforms.
Proven success developing earned media strategies, securing high-profile coverage, and creating culturally relevant brand storytelling opportunities.
Demonstrated ability to identify cultural trends and translate them into proactive communications opportunities.
Experience managing PR agencies, media events, budgets, and cross-functional initiatives.
Strong understanding of earned media measurement, reporting, and performance analysis.
Exceptional written and verbal communication skills, relationship-building abilities, and sound judgment.
Strategic, creative, and highly organized, with the ability to balance big-picture thinking and hands-on execution.
Collaborative leadership style and experience managing and developing team members.
Ability to travel and attend industry events and media engagements as needed.

Nice To Haves

Experience in premium fashion, lifestyle, wellness, sport, or consumer brands.
Experience working with celebrity stylists, publicists, talent representatives, or entertainment media.

Responsibilities

Develop and execute strategic PR plans supporting seasonal campaigns, product launches, brand initiatives, and business priorities.
Build and maintain relationships with editors, journalists, producers, independent media voices, and other influential media contacts across fashion, lifestyle, wellness, business, sport, and culture.
Drive proactive storytelling that elevates Vuori’s brand positioning, visibility, and cultural relevance.
Lead media outreach, editorial previews, product seeding, and ongoing press engagement; develop pitches, press materials, and brand narratives.
Partner with senior leadership on corporate storytelling, executive visibility, and reputation-building initiatives.
Cultivate relationships across digital-first publications, Substack writers, independent journalists, newsletters, podcasts, and creator-led editorial platforms.
Identify emerging media platforms, cultural conversations, and storytelling formats that can expand Vuori’s reach and relevance.
Develop earned media opportunities beyond traditional press placements and partner with Social, Influencer, and Content teams to amplify earned storytelling.
Drive organic entertainment and celebrity PR opportunities and build relationships with celebrity stylists, publicists, talent representatives, and entertainment industry partners.
Identify VIP seeding and organic placement opportunities around premieres, festivals, awards season, and other culturally relevant moments.
Collaborate with Influencer and Partnerships teams to align entertainment initiatives with broader brand priorities.
Lead media engagement strategy and editorial programming at Vuori House LA, including media previews, editorial appointments, product showcases, and industry experiences.
Coordinate Vuori House LA programming with seasonal launches, brand campaigns, and cultural moments.
Serve as the primary day-to-day lead for external PR agency partners, setting priorities, objectives, and performance expectations.
Lead earned media strategy for brand events, launches, and activations, identifying opportunities to generate coverage and extend cultural conversation.
Collaborate with Brand Marketing, Social, Influencer, Partnerships, and Brand Activation teams to ensure cohesive storytelling.
Connect editorial coverage, entertainment visibility, and brand experiences through integrated communications strategies.
Own PR reporting and performance analysis, evaluating coverage quality, audience relevance, sentiment, share of voice, and brand impact.
Monitor media trends and competitive activity to identify opportunities and inform future strategies.
Manage day-to-day PR budgets, agency resources, and program execution.
Lead and mentor team members, encouraging collaboration, accountability, and professional development.
Support the Senior Director with strategic planning, executive reporting, and long-term communications priorities.
Travel and attend industry events and media engagements as needed.