Senior Manager, Brand Marketing & PR

Schylling Inc.•Pawtucket, RI

21h•$135,000 - $150,000

About The Position

Schylling is seeking a Senior Manager, Brand Marketing & PR to build awareness, relevance, and consumer connection across its growing portfolio of brands. The role leads integrated brand marketing plans and execution, including public relations, influencer and creator programs, channel marketing initiatives, product launches, and strategic brand partnerships. Working closely with Sales, Product Development, Licensing, external agencies, and other partners, the Senior Manager translates brand and business priorities into marketing programs that engage consumers, generate excitement, and support growth. The position combines strategic planning with hands-on execution, with an emphasis on storytelling, cultural relevance, and meaningful consumer engagement.

Requirements

At least 7 years of experience in brand marketing, integrated marketing, partnerships, or a related field.
Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
Demonstrated experience developing and executing integrated brand marketing plans and campaigns.
Strong understanding of public relations, earned media, influencer marketing, and creator partnerships.
Experience managing external agencies and creative partners.
Ability to identify relevant cultural trends and translate them into compelling brand opportunities.
Experience working cross-functionally with Sales, Product Development, Licensing, and other business teams.
Strong project management, communication, presentation, and organizational skills.
Creative thinking, sound business judgment, and the ability to balance strategic planning with hands-on execution.

Nice To Haves

Experience in consumer products, toys, entertainment, lifestyle brands, or another consumer-facing business.

Responsibilities

Develop and lead integrated brand marketing plans that build awareness, strengthen brand positioning, and support business and product priorities.
Own the brand marketing calendar, aligning campaigns, product launches, seasonal moments, PR opportunities, influencer activity, and key retail initiatives.
Connect brand storytelling with consumer interests, cultural trends, and relevant moments throughout the year.
Align marketing plans with internal brand priorities and commercial objectives, and establish objectives, priorities, and measures of success for key initiatives.
Lead public relations strategy and execution across assigned brands in collaboration with agencies and other external partners.
Serve as the primary point of contact for the PR agency, setting priorities and developing briefs aligned with brand and business objectives.
Identify brand and product stories, media opportunities, and moments that can generate earned media coverage.
Oversee media outreach, product seeding, press opportunities, and communications planning; evaluate PR performance and identify opportunities to strengthen brand visibility and media relationships.
Develop influencer and creator strategies to build brand awareness, engagement, and consumer demand.
Identify relevant creators, communities, and cultural opportunities, and develop creator briefs and programs that encourage authentic storytelling and compelling content.
Manage influencer partnerships and external resources, measure program value, and build sustained creator and community relationships.
Develop consumer-facing marketing strategies for key retail channels, customer initiatives, and product launches.
Partner with Sales and Product Development to identify retailer-exclusive and differentiated product opportunities, and develop briefs and activation plans for them.
Ensure channel-specific programs reinforce brand positioning and address the needs of retail partners and their consumers.
Coordinate cross-functional teams to align campaigns, product availability, retail timing, and marketing support.
Identify and evaluate licensing, collaboration, and strategic partnership opportunities that can strengthen brand relevance and support growth.
Explore partnerships with entertainment, lifestyle, cultural, and consumer brands; assess brand fit, consumer appeal, strategic value, and potential business impact.
Develop partnership briefs and recommendations with internal teams and external partners, and work with Licensing, Product Development, Sales, and other stakeholders to bring approved partnerships to market.