Senior PR Manager

Alloy•Atlanta, GA

2d•Hybrid

About The Position

The Senior Public Relations Manager is an operational and strategic anchor across Alloy client accounts. The role keeps account work moving, ensures deliverables are completed on schedule and to a high strategic standard, and connects day-to-day execution with broader account strategy. The manager maintains consistent client communication and works closely with PR Managers, PR Associate Directors, PR Directors, and Client Partnership teams. The position translates quarterly roadmaps and high-level PR strategies into effective results; experience supporting healthcare PR clients is important. The Senior PR Manager develops and manages client PR plans aligned with client objectives, serves as a trusted PR advisor, and creates media storylines that position clients and subject matter experts as thought leaders. The role leads and guides media outreach, develops strategic content and written materials, executes PR program elements, monitors progress against scopes and KPIs, and helps maintain client relationships and account growth. The position also guides and mentors junior team members.

Requirements

Prior agency experience supporting clients, particularly clients in the healthcare industry.
Demonstrated ability to manage complex, multi-stakeholder workstreams, prioritize under tight turnarounds, and maintain momentum across multiple client accounts.
Strong editorial judgment and ability to assess tactical work against broader PR strategies and brand narratives.
Exceptional verbal and written communication skills, including confidence leading client calls, managing expectations, and giving clear internal direction.
Experience building, executing, and reporting on PR strategies and plans with account-specific team members, with minimal senior-management oversight.
Excellent writing and content development skills.
Existing relationships with national and trade media, publications, or reporters, and experience pitching and securing media placements.
Familiarity with PR and project management software such as Meltwater, MuckRack, PRWeb, or similar tools, as well as project-management, time-reporting, and tracking software.
Ability to understand how market trends, client environments, goals, and objectives inform PR programs.

Responsibilities

Drive day-to-day account momentum by establishing timelines, removing operational bottlenecks, and tracking milestones so deliverables meet or exceed deadlines.
Review pitches, press releases, thought leadership, media lists, briefing sheets, and other tactical outputs to ensure alignment with established PR strategies and quarterly plans.
Serve as a responsive primary day-to-day client contact; lead status meetings, manage expectations, and communicate progress, obstacles, and wins.
Collaborate with PR Associate Directors, PR Directors, and Client Partnership teams on account planning, escalations, narrative development, client retention, and organic account growth.
Drive proactive and reactive earned media campaigns, and coach junior team members on pitching, narrative development, and reporter relations.
Monitor day-to-day account output against quarterly scopes and KPIs, and flag scope deviations or timing risks to senior leadership.
Develop a deep understanding of clients’ brands, businesses, industries, and objectives.
Develop and manage client PR plans aligned with clients’ overall objectives and serve as a trusted PR advisor.
Create media storylines and angles that position clients and their subject matter experts as thought leaders.
Lead media outreach initiatives and manage relationships between clients and local, national, and international media.
Develop content and written materials, including press releases, media advisories, pitches, bylined articles, and internal communications materials.
Execute elements of client PR strategies, including media relations, content development, speaking abstracts and award submissions, and influencer relations; guide execution by PR Managers or PR Associates.
Build, execute, and report on PR strategies and plans with account-specific team members.

Benefits

Competitive salary
Performance bonuses and promotions
Unlimited paid time off, 10 additional agency-wide holidays, and an end-of-year holiday week off
Summer Fridays
401(k) match
Paid sabbatical after six years of employment
Comprehensive medical, dental, and vision benefits, including HSA/FSA, life insurance, and short- and long-term disability
Generous paid parental leave
Professional development stipend
Annual retreats
Cell phone reimbursement