Senior Brand Marketing Manager

Tin Can•Seattle, WA
•$124,000 - $156,000•Hybrid

About The Position

Tin Can is building screen-free devices and services that help children connect with people without smartphones. The Senior Brand Marketing Manager will own programmatic brand initiatives and partnerships that introduce Tin Can to more families, while running the operating rhythm that keeps the brand team moving. Reporting to the Head of Brand Strategy & Communications, this role connects Brand, Growth, Communities, and Product, turning ideas into plans with clear owners and timelines and carrying them through to launch. The role spans national partnerships, community programs, experiential moments, recurring content, planning, budget tracking, coordination, and measurement. It also stewards Tin Can’s brand standards across programs so families experience a consistent brand. This is a hybrid role based out of Tin Can’s Seattle office.

Requirements

  • 6–8 years of marketing, program management, or brand operations experience, ideally at a consumer brand, DTC startup, or agency with consumer clients.
  • Experience owning multiple workstreams from brief through launch; programs with many partners, locations, or moving parts are a comfortable fit.
  • Strong budget and timeline management skills, including building trackers, setting deadlines, and following up proactively.
  • Experience running brand partnerships or experiential programs and moving opportunities from an initial idea to a signed plan.
  • Clear, concise written and verbal communication skills.
  • Strong brand instincts and the ability to recognize whether work aligns with Tin Can’s brand.
  • Comfort with ambiguity and a bias toward action.
  • Collaborative, low-ego approach, with an ability to build trust, share credit, and pitch in across team boundaries.

Responsibilities

  • Own brand initiatives end to end, including national partnerships, community programs, experiential moments, and recurring content.
  • Run the brand team’s operating rhythm, including annual and quarterly planning, timelines, budget tracking, and the brand section of the monthly business review.
  • Work with the Brand Marketing Manager to divide and deliver brand initiatives from initial conversation through launch.
  • Build trackers, briefs, and status updates to keep departments aligned.
  • Coordinate agencies, production partners, and vendors, keeping scopes, deliverables, and spending on track.
  • Partner with the Communities team to adapt national programs into local events and experiences for families.
  • Write creative and program briefs that establish a clear strategic foundation before production.
  • Set success metrics in advance and lead post-program reporting on outcomes and lessons for future programs.
  • Steward Tin Can’s brand standards across every program.
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