Senior Manager of Brand Marketing

Cuyana•San Francisco, CA

3d•Hybrid

About The Position

Cuyana is seeking a Senior Manager of Brand Marketing to bring the brand to life through integrated campaigns, product launches and marketing programs that build awareness, engage new audiences and drive business growth. This is a highly collaborative, hands-on role responsible for managing brand marketing channels—including organic social, influencer and affiliate marketing, public relations, events and partnerships—and serving as the central cross-functional lead for bringing campaigns to life across the business. Working with senior marketing leadership and partners across Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail, the Senior Manager translates brand and commercial priorities into holistic briefs, coordinated activation plans and measurable results. The role calls for strong consumer instincts, creative ideas and exceptional execution, balancing day-to-day detail with the broader goal of building a distinctive, desirable brand. The position manages and develops a Marketing Coordinator and oversees channel KPIs, budgets and reporting. This is a hybrid role for candidates located in the San Francisco Bay Area or Greater Los Angeles Area. Bay Area candidates are expected at the San Francisco headquarters two days per week. Los Angeles-based candidates are expected to meet with the local marketing team occasionally and visit the San Francisco headquarters at least quarterly. In-office expectations may increase as business needs evolve. The role includes travel for brand events. Candidates outside these areas should share relocation plans and timing in their cover letter to be considered.

Requirements

6–8+ years of experience in brand or integrated marketing.
Demonstrated experience owning integrated campaigns from concept through execution and measurement.
Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events.
Strong creative instincts and the ability to develop compelling ideas and brand storytelling.
Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward.
Experience managing direct reports and agencies, external partners, budgets and channel performance.
Analytical fluency and the ability to translate marketing results into actionable recommendations.
Resourceful, proactive and comfortable operating in a lean, fast-moving organization.
A genuine connection to Cuyana's Fewer, Better philosophy.

Nice To Haves

Experience in fashion, accessories, beauty or premium consumer brands.

Responsibilities

Own planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
Lead cross-functional alignment among Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams on campaign objectives, creative direction, channel plans and deliverables.
Partner with senior marketing leadership and Creative to develop campaign concepts, product stories, creative briefs and activation plans.
Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies across channels.
Lead campaign recaps, evaluate performance against objectives and identify learnings for future initiatives.
Own organic social programming and execution with Creative and content creators to build awareness and engagement.
Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
Manage external PR agencies and drive earned media coverage, product placement and brand storytelling aligned with campaign and business priorities.
Identify and execute brand collaborations and partnerships that reach new audiences and create meaningful brand moments.
Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners.
Manage and develop a Marketing Coordinator by setting priorities and providing coaching and oversight of day-to-day execution.
Own channel KPIs, budgets and regular reporting across brand marketing programs, using performance insights to optimize activity and inform future investments.