VP of Brand Marketing
About The Position
The VP of Brand Marketing builds and delivers brand strategy as a client service, helping clients define their target audiences, why those audiences should choose them, and the solutions they provide. This foundation guides how clients communicate across the channels managed by the agency. The role leads the growth of brand marketing processes, mentors team members, and maintains direct client relationships to support alignment and platform expertise. The VP directly manages and mentors the social media manager, lifecycle marketing manager, and content team; oversees organic social media, lifecycle marketing, and content marketing as service lines; and guides brand strategy and marketing for clients. The role oversees client projects and retainer relationships, maintains a scaled client base with approximately 40% of time spent on client work, and is responsible for the P&L of managed service lines while collaborating with the President on utilization goals. This position is fully remote, with residency required in Illinois or Wisconsin and in-person team meetings twice per quarter in Milwaukee or Chicago. Salary is commensurate with experience; a bonus incentive may be available.
Requirements
- Proven experience managing brand marketing teams and operations in a digital agency environment.
- Demonstrated experience developing brand strategy, including audience definition, positioning, and messaging for clients without an established brand.
- Strong strategic thinking and a proven ability to develop and execute comprehensive brand, social media, and lifecycle/email marketing strategies.
- Experience with content marketing operations, including template development and SOP creation for scalable content production.
- Direct client management experience with strong communication and relationship-building skills.
- Hands-on expertise with social media platforms, email marketing tools, and content management systems, such as Sprout Social, Mailchimp, Constant Contact, HubSpot, Meta properties, and LinkedIn.
- Excellent organizational and project management skills, with the ability to balance strategic oversight and operational execution.
- Collaborative leadership style and experience mentoring and developing marketing professionals.
- Strong eye for brand consistency and content quality across multiple channels and platforms.
- Residency in Illinois or Wisconsin.
Responsibilities
- Provide direct management and mentorship to the social media manager, lifecycle marketing manager, and content team.
- Ensure SEO, paid, and GEO work assigned to the content team by service line managers is completed on time and to standard.
- Assist with hiring, onboarding, and professional development for social media, lifecycle marketing, and content marketing roles.
- Foster a collaborative, high-performance brand marketing culture aligned with agency-wide practices.
- Build, define, and deliver RYTECH’s brand strategy service, including defining client target audiences, reasons to choose the client, and the solution being sold.
- Translate brand strategy into clear direction for client communications across channels.
- Guide brand and marketing strategy for brand marketing clients, ensuring alignment with client objectives.
- Oversee how client brands communicate with target audiences across social, lifecycle, content, and web.
- Own the success of organic social media, lifecycle marketing, and content marketing service lines.
- Provide strategic direction and operational support to social media, lifecycle marketing, and content teams.
- Lead lifecycle marketing as a holistic email approach that reaches audiences throughout the customer journey.
- Contribute to client strategy development, particularly brand marketing initiatives and organic content approaches.
- Maximize the effectiveness and efficiency of brand content across web, social, email, and advertising channels.
- Lead development and optimization of organic brand content strategies, particularly for lifecycle marketing, social media, and web content.
- Create and maintain templates, SOPs, and scalable processes for brand content creation.
- Oversee brand marketing projects and retainer relationships, maintain direct client communication, and ensure project success.
- Maintain a scaled client base, spending approximately 40% of time on client work to stay familiar with platforms, software, and current best practices.
- Ensure brand marketing deliverables meet client expectations.
- Manage the P&L of service lines under the role’s management and collaborate with the President on utilization ratio goals.
Benefits
- Potential for bonus incentive.
- Commission on upsells and cross-sells.
- Unlimited PTO with flexible scheduling.
- 401K with company match.
- Health, dental, and vision insurance.
- Long-term disability and life insurance.
- Company computer and technology resources.
- Monetary awards and recognition programs.
- Annual company retreat.
- Fully remote work, with in-person team meetings twice per quarter in Milwaukee or Chicago.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
