VP of Marketing

Bath Concepts•Libertyville, IL

22h

About The Position

The VP of Marketing provides strategic leadership and direction for the organization’s marketing initiatives, brand development, and customer engagement efforts. The role oversees the Creative, Call Center, and Social Media departments and ensures their work aligns with business objectives and organizational growth strategies. In collaboration with executive leadership, the VP develops and executes strategies to strengthen brand awareness, enhance customer experience, drive business growth, and support the company’s long-term success. The position oversees marketing strategy, brand positioning, campaigns, advertising, customer engagement, departmental performance, budgets, resources, and operational improvement. It also develops departmental leaders and provides executive leadership with performance reports and strategic recommendations. The role is based in an office environment; the employee is seated at a desk approximately 90% of the time.

Requirements

Approximately 10 years of experience in a senior marketing leadership role.
Significant experience in marketing leadership, business development, or related management functions.
Demonstrated experience leading multiple departments or cross-functional teams.
Strong understanding of marketing strategy, brand management, customer engagement, and business operations.
Proven ability to develop and execute strategic initiatives that support organizational growth.
Excellent leadership, communication, decision-making, and problem-solving skills.
Ability to manage competing priorities and operate effectively in a fast-paced, evolving business environment.

Nice To Haves

BS/BA in business administration, marketing, communications, or a relevant field preferred.
MBA is a plus.
Experience in home improvement, home services, or related industries preferred.

Responsibilities

Develop, implement, and oversee comprehensive marketing strategies aligned with company goals and objectives.
Provide leadership, direction, and oversight to the Creative, Call Center, and Social Media departments.
Establish departmental goals, performance expectations, and key performance indicators to evaluate effectiveness and drive continuous improvement.
Oversee brand positioning, marketing campaigns, advertising initiatives, and customer engagement strategies.
Collaborate with executive leadership and cross-functional departments to identify growth opportunities and support business initiatives.
Monitor marketing performance, industry trends, and market conditions to identify opportunities for improvement and innovation.
Oversee departmental budgets, resource allocation, and strategic investments to maximize operational efficiency and return on investment.
Ensure consistency in brand messaging, customer communications, and customer experience across applicable channels.
Develop and mentor departmental leadership, promoting accountability, collaboration, and professional development.
Evaluate existing processes, systems, and strategies to identify opportunities for increased efficiency and effectiveness.
Provide regular updates, performance reports, and strategic recommendations for executive leadership.
Perform other related duties as assigned.