VP of Marketing

Proton.ai•Cambridge, MA

About The Position

Proton is hiring a VP of Marketing to lead marketing for its AI-powered, multi-product platform serving the U.S. wholesale distribution industry. The role will sharpen Proton’s story, expand its marketing engine, and generate the qualified pipeline needed to meet revenue goals. The VP will report directly to the CEO and serve on the leadership team. The VP will build on an established team and active programs, managing four direct reports across demand generation, content, field marketing, and business development, as well as three BDRs. A RevOps agency and creative contractors provide additional support. This is a player-coach role combining strategic direction with hands-on contribution. The role owns pipeline generation across inbound and outbound channels, brand and product positioning, messaging, launches, go-to-market strategy, customer marketing, marketing operations, and team development. It also includes improving workflows for research, campaigns, and analysis through AI, and keeping the team informed about how buyers discover and evaluate products, including through AI-powered search.

Requirements

Experience owning B2B marketing targets and delivering pipeline, with the ability to explain what worked and what did not.
Likely 8–12 years of experience, including 3 or more years leading teams.
Experience scaling a lean marketing team and prioritizing work without a specialist for every task.
Broad marketing experience and the ability to make complex products compelling to buy.
Experience sharpening positioning, writing messaging, and launching products.
Experience leading a BDR/SDR team or partnering closely with one, including knowledge of targeting, messaging, qualification, and Sales handoffs.
Experience using AI, enrichment, and buying signals to improve outreach, and ability to help a business development leader coach a team.
Hands-on experience building with Claude, ChatGPT, or other AI coding tools, with examples of work and its impact.
Ability to develop original marketing ideas, turn them into actionable plans, manage budgets and timelines, assess results, and adjust course.

Nice To Haves

Experience in high-growth SaaS.
Experience growing an existing marketing function at a Series A or Series B startup.
Previous product marketing management experience.

Responsibilities

Grow inbound and outbound pipeline across ABM, paid marketing, content, and events.
Set pipeline targets and qualification standards with Sales, own BDR performance, identify buyer friction, and determine where to allocate additional budget.
Direct the RevOps agency’s work on marketing systems, workflows, and reporting.
Own brand, positioning, messaging, product launches, and go-to-market strategy as Proton’s platform expands.
Lead demand generation, content, field marketing, customer marketing, and marketing operations.
Set clear owners, timelines, and budgets for marketing work, and engage creative contractors where useful.
Develop AI-enabled workflows for research, campaigns, and analysis, and teach the team what works.
Monitor how buyers discover and evaluate products, including through AI-powered search.
Lead and develop the marketing team through useful feedback, regular one-on-ones, follow-through, and support for employee growth.
Work hands-on with the team while setting marketing direction and developing original campaigns and ideas.