VP of Marketing Communications

Vortex Companies, LLC•Houston, TX

About The Position

The VP, Marketing Communications is responsible for developing and executing corporate marketing initiatives, brand strategies, and go-to-market programs across Vortex. Reporting to the Chief Marketing Officer, this role partners across departments and divisions to strengthen the Vortex brand and support business growth. The ideal candidate is a high-energy B2B marketing leader and self-starter who can quickly immerse themselves in the Vortex business. This individual brings broad marketing expertise, strong digital capabilities, and the ability to take initiatives from concept through completion.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 10–15 years of progressive marketing experience with a strong B2B background.
  • Experience executing corporate marketing initiatives and brand strategies.
  • Proven experience building and executing comprehensive marketing plans.
  • Experience developing go-to-market strategies for product or equipment launches.
  • Strong digital marketing experience, including exposure to AI applications.
  • Experience developing content and visual communications with creative teams.
  • Strong experience presenting and pitching concepts to executive and external audiences.

Nice To Haves

  • Industrial, infrastructure, manufacturing, or related B2B experience preferred.
  • Agency experience and trenchless or water/wastewater industry experience are a plus.
  • Strong strategic marketing, branding, and communications expertise.
  • Excellent written, verbal, presentation, and executive communication skills.
  • Strong understanding of digital marketing, AI, and emerging technologies.
  • Ability to translate business objectives into effective marketing strategies.
  • Strong cross-functional collaboration and relationship-building skills.
  • Excellent project management and organizational skills.
  • Strategic thinker with a hands-on, self-starter mentality.
  • Ability to thrive in a fast-paced, growth-oriented environment.

Responsibilities

  • Develop and execute corporate marketing initiatives and brand strategies.
  • Build marketing plans aligned with company objectives and business priorities.
  • Lead marketing and communications initiatives across Vortex departments and divisions.
  • Develop go-to-market strategies for product and equipment launches
  • Lead content, branding, and visual communications with creative teams.
  • Write, present, and pitch marketing concepts to internal and external audiences.
  • Lead digital marketing strategies across relevant channels and platforms.
  • Leverage AI and emerging technologies to improve marketing effectiveness.
  • Maintain consistent brand positioning, messaging, and visual identity.
  • Partner with Sales to support lead generation and business development.
  • Manage multiple marketing initiatives from concept through completion.
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