VP of Marketing & Communication

MACST•Columbia, SC

About The Position

The VP of Marketing & Communications oversees implementation and direction of all marketing and communications outreach for the organization, including the DMO, Convention Center and ECSC Sports. Additionally, the VP of Marketing & Communications serves in a community relations capacity to build awareness of ECSC’s mission and works with CEO and DMO Executive Director to develop and maintain funding sources for the DMO.

Requirements

Bachelor’s degree in Marketing or Communications is required.
8-10 years of progressive experience related to management, sales and marketing with 4-5 years in a management role.

Nice To Haves

Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
Visionary Leadership – Displays passion and optimism; Inspires respect and trust; mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
Change Management – Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Delegation – Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

Responsibilities

Develop and oversee execution of annual marketing plans
Manage director of marketing position and maintain oversight of social media specialist, graphic design specialist and other associates that report to the director of marketing
Research and facilitate paid space advertising placements and maintain relationships with advertising contacts
Act as brand ambassador and maintain proper and effective use of the brand within the organization and the community.
Educate community on the purpose and mission of Experience Columbia SC and establish mutually beneficial community partnerships
When outsourcing is needed through advertising agencies or other vendor partners, handle communication, and negotiation process and bid/RFP process if needed
Organize meetings with local attractions to streamline marketing efforts
Conduct interdepartmental meetings to facilitate communication among departments.
Assist with brainstorming and ideas for special events produced by various departments
Manage director of communications position and maintain oversight of associate that reports to the director of communications
Oversee Columbia Columbia SC Insiders Guide (visitors guide) project and its various components that are managed by staff members and vendor partners
Write and present grant applications for the DMO covering City of Columbia, Richland County, Lexington County, West Columbia, Town of Lexington and City of Cayce, as well as any additional municipal grants available.
Write and present SCPRT / Destination Specific grant application for the DMO.
Investigate additional funding sources and revenue opportunities.
Work with CEO and Partnership Services Manager to recruit private funding through Destination Marketing Fee $1 Per Room Program and other partnership programs.
Work with CEO, Finance, and other department heads in budgeting process relating to sales and marketing line items.
Review sales and marketing expenditures throughout the year and work with CEO and VP of Finance to adjust projects and programming as needed.
Actively participate along with or as fill-in for President/CEO at community related functions, events or interviews as directed.