VP of Marketing

Proton.ai•Cambridge, MA

14h

About The Position

Proton is hiring a VP of Marketing to sharpen its story and advance its marketing engine for an AI-powered, multi-product platform serving wholesale distributors. The VP will lead marketing, generate the qualified pipeline needed to meet revenue goals, and help make Proton the first name the industry turns to for AI. The role reports directly to the CEO and sits on the leadership team. The VP will build on an established team and programs, including four direct reports across demand generation, content, field marketing, and business development, plus three BDRs. A RevOps agency and creative contractors provide additional support. This is a player-coach role that combines setting direction with hands-on work, team development, and creative execution.

Requirements

Experience owning B2B marketing targets and delivering pipeline, with the ability to explain what worked and what did not.
Likely 8–12 years of experience, including 3 or more years leading teams; high-growth SaaS experience is preferred.
Experience growing an existing marketing function, ideally at a Series A or Series B startup.
Ability to prioritize and deliver quality work with a lean team and without a specialist for every task.
Understanding of the full marketing mix and ability to make complex products compelling to buy.
Experience sharpening positioning, writing messaging, and launching products.
Experience leading a BDR or SDR team, or partnering very closely with one; knowledge of targeting, messaging, qualification, and Sales handoffs.
Experience using AI, enrichment, and buying signals to improve outreach, and ability to help coach a business development team.
Hands-on experience building with Claude, ChatGPT, or other AI coding tools, with examples of work and its impact.
Ability to generate original marketing ideas, build enthusiasm, turn ideas into plans, assign ownership and deadlines, and manage budgets and follow-through.
Ability to coach, give useful feedback, support team ideas, and work alongside the team.

Nice To Haves

High-growth SaaS experience.
Experience scaling a marketing function at a Series A or Series B startup.
Previous product marketing experience.
Experience leading a BDR or SDR team.

Responsibilities

Grow inbound and outbound pipeline through ABM, paid marketing, content, and events.
Set pipeline targets and qualification standards with Sales, own BDR performance, identify buyer obstacles, and guide budget priorities.
Direct the RevOps agency’s work on systems, workflows, and reporting.
Own brand, positioning, messaging, product launches, and go-to-market strategy as the platform expands.
Turn customer insights into compelling reasons to choose Proton and adopt more of its products.
Lead demand generation, content, field marketing, customer marketing, and marketing operations.
Develop original campaigns and experiences, and provide clear owners, timelines, and budgets for the work.
Use creative contractors where they can help bring ideas to life.
Build improved AI-enabled workflows for research, campaigns, and analysis, and teach the team what works.
Track how buyers discover and evaluate products, including through AI-powered search.
Coach and develop the marketing team, provide actionable feedback, protect regular 1:1s, and follow through on commitments.
Keep marketing work moving, check results, and change course when needed.