VP of Marketing (Remote)

Cyclops•Miami, FL

2d•Remote

About The Position

Cyclops is seeking a VP of Marketing to establish the company as the leader in stablecoin solutions for payments companies. This is a senior individual contributor role focused on driving growth through digital presence, conference participation, and industry interactions. The ideal candidate will have deep experience in the payments industry, understanding how companies operate, their partnerships, and decision-making processes. The role involves owning thought leadership strategy, enhancing digital presence (SEO and AIO), managing conference participation, and ensuring Cyclops is a top consideration for payments companies seeking stablecoin solutions.

Requirements

Deep payments industry experience, understanding how companies operate, their partnerships, geographic foci, and internal processes.
Experience working at a payments orchestrator (e.g., Spreedly, Primer, Gr4vy, IXOPAY, Corefy, CellPoint Digital), PSP, network, acquirer, or a payments-first platform.
Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution.
Strong grasp of digital brand and SEO/AIO in a B2B context, with strategies for winning in AI search.
Deep understanding of consumer psychology (social proof, emotional triggers, trust, authority) and its application to marketing materials.
A strong network within the payments industry.
Willingness to be hands-on with strategy and execution.
Founder mindset with a focus on problem-solving and execution.

Nice To Haves

Experience building a brand from scratch.
Experience managing from a distance is not desired; hands-on execution is required.

Responsibilities

Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning.
Develop and execute content strategy, POV, white papers, reports, bylines, and executive visibility across the payments press and conference circuit.
Manage end-to-end presence at global payments conferences, including event selection, sponsorship optimization, and relationship building.
Oversee website brand expression, SEO strategy, AIO/GEO positioning, and organic/AI-driven search presence.
Define, track, and report on the measurement framework for brand marketing analytics.
Build and maintain relationships with payments analysts, journalists, and influencers.
Collaborate with clients and partners on co-branded content and activations.
Build the annual conference calendar from scratch and defend budget allocations.