VP of Marketing

Festival Foods • De Pere, WI

1d • Onsite

About The Position

The VP of Marketing and Ecommerce leads and evolves marketing and digital functions across Festival Foods, including ecommerce, print media, digital marketing, social media, loyalty, retail media networks, and mobile marketing. The role translates enterprise strategy into actionable plans that drive growth, engagement, and brand differentiation, with end-to-end P&L accountability for digital business lines and oversight of company-wide marketing strategy, operations, and cross-functional alignment.

The VP provides short- and long-term strategic direction, develops integrated omnichannel marketing strategies, and partners with executive leadership and teams across Merchandising, Operations, IT, Finance, and Store Leadership. The position owns ecommerce financial performance and marketing budget oversight, establishes business metrics, and oversees marketing operations and technology capabilities. It also leads and develops directors, managers, and associates, fostering accountability, innovation, and continuous improvement.

Requirements

• 15 or more years of progressive marketing and ecommerce experience.
• At least 5 years in a senior executive leadership role managing large teams and complex, multichannel initiatives.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Direct, proven experience managing an ecommerce P&L, financial modeling, budget optimization, and digital growth metrics such as average order value, lifetime value, conversion, and fulfillment cost per order.
• Proven track record leading integrated multichannel campaigns across digital marketing, loyalty platforms, mobile apps, SEO, and in-house print operations.
• Deep knowledge of digital marketing tools, web analytics, marketing technology stacks, performance measurement frameworks, and modern ecommerce platforms.
• Demonstrated servant leadership and personal values aligned with Festival Foods’ Mission Statement, Values, and Boomerang Basics.
• Exceptional written and verbal communication skills and the ability to influence and align cross-functional stakeholders at all levels.
• Ability to travel for store visits, vendor meetings, and industry conferences as needed.
• Ability to sit or stand at a computer workstation for up to 90% of the time; bend, stretch, and occasionally lift up to 20 pounds.
• Maintain a professional presence at all times.

Responsibilities

• Set the short- and long-term strategic vision for Marketing and Ecommerce across the organization.
• Partner with executive leadership to translate enterprise strategy into marketing priorities, roadmaps, KPIs, timelines, and deliverables.
• Lead the development and execution of integrated omnichannel marketing strategies aligned with enterprise goals and growth priorities.
• Collaborate with Merchandising, Operations, IT, Finance, and Store Leadership to execute company-wide marketing programs.
• Build relationships across organizational levels to support alignment, visibility, and guest-focused execution.
• Own the ecommerce P&L, including revenue growth, margin, partnership and fulfillment economics, marketing investment, and operating expenses.
• Develop financial plans, forecasts, and investment cases to support sustainable growth.
• Define and manage key ecommerce metrics, including sales growth and penetration, conversion, average order value, repeat purchase and retention, fulfillment performance, cost per order, and digital customer satisfaction.
• Manage and optimize the marketing budget to align with strategic priorities, measurable outcomes, and improved return on investment.
• Oversee day-to-day operations of print media, digital marketing, ecommerce platforms, social media, loyalty, and mobile customer engagement channels.
• Maintain consistent brand positioning and localized relevance across Festival Foods markets.
• Identify, evaluate, and implement marketing technology, analytics, automation, and other best practices to improve processes and capabilities.
• Monitor local, regional, and national market and sales dynamics and respond to industry trends.
• Represent Festival Foods at industry events, vendor partnerships, trade associations, and relevant professional organizations.
• Lead, mentor, and develop directors, managers, and associates; foster accountability, innovation, and continuous improvement.
• Oversee associate development, including coaching, performance management, positive accountability, and succession planning.
• Maintain regular, timely attendance in accordance with the established work schedule and perform other duties as assigned.

Benefits

• 15% associate discount on grocery purchases for the associate and immediate household.
• Vision insurance and two dental coverage options for eligible part-time and full-time associates.
• Three weeks of paid parental leave.
• Fitness reimbursement program.
• Employee Assistance Program and LEAPCare Care Coaches.
• 401(k) plan with an annual discretionary match.
• Schedules provided two weeks in advance.
• Hourly full-time store associates receive time and a half on Sundays and select holidays; hourly part-time store associates receive a $1 per hour premium on Sundays and select holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive