VP of Marketing

Introw•Ghent, NY

About The Position

Introw is hiring a VP of Marketing to build and lead the marketing engine that will help make the company the global category leader in partner management. This is a hands-on role for someone who will shape the brand, strategy, pipeline engine, systems, and team rather than inherit a finished marketing function. The role works closely with the founders and teams across sales, partnerships, product, and customer success.

Requirements

Around 10 years of experience in B2B SaaS marketing, with several years leading a team and owning a pipeline number.
Experience improving an existing marketing function and building missing capabilities.
Experience scaling marketing through multiple stages of hypergrowth.
Experience building a recognizable company brand.
Experience marketing a product-led or AI-native product.
Hands-on marketing skills, including writing web pages, briefing campaigns, or fixing dashboards.
Revenue-minded approach focused on pipeline, win rates, and payback.
Ability to develop clear product and company narratives for different audiences.
Ability to coach and develop teams, hire effectively, and give team members ownership.
Strong analytical skills and comfort using data to guide decisions.
Comfort with ambiguity and making decisions quickly while adapting as needed.
Excellent written and spoken English.

Nice To Haves

A strong network in partnerships, channel, or B2B SaaS.
Familiarity with partnerships, channel sales, or CRMs such as HubSpot or Salesforce.

Responsibilities

Develop and execute the marketing strategy and plan to establish Introw as the global category leader in partner management.
Build brand awareness and make Introw widely recognized among partner leaders.
Improve the pipeline engine and measure marketing-sourced and marketing-influenced pipeline through the CRM.
Raise the performance of the marketing team across demand generation, events, paid, SEO and AI search, product marketing, brand, and community; expand the team through hiring.
Improve systems, playbooks, and processes so the marketing team can scale effectively.
Refine Introw’s positioning and category narrative and maintain consistency across the website, sales, product, and social channels.
Scale the US go-to-market effort.
Track marketing performance, discontinue ineffective activities, and invest further in what drives growth.
Work closely with founders and the sales, partnerships, product, and customer success teams to align on targets, ideal customer profile, and handoffs.