VP Of Marketing

AFC Companies • Tampa, FL

2d • $90,800 - $173,300 • Onsite

About The Position

AFC is hiring its first VP of Marketing to build and lead the marketing function from the ground up across AFC Transport and AFC Logistics. The VP will report directly to the CEO, serve on the leadership team, and develop marketing programs tied to measurable pipeline, driver applications, and revenue.

Requirements

• 10 or more years of marketing experience, including 5 or more years leading a team or function.
• Demonstrated results moving revenue or pipeline through marketing programs.
• Hands-on experience with attribution and lead scoring in a CRM such as HubSpot.
• B2B marketing background.
• Experience owning a budget and managing vendors or agencies.

Nice To Haves

• Transportation, logistics, or driver recruiting marketing experience.
• Experience building or scaling a marketing function from scratch.

Responsibilities

• Set marketing strategy across AFC's transportation and logistics brands and present it to the leadership team.
• Build and lead the marketing team, starting with the social media specialist.
• Set up HubSpot attribution so campaigns can be connected to pipeline and revenue.
• Partner with Sales to define leads and deliver qualified shipper and carrier leads.
• Own driver recruiting marketing, from initial awareness through submitted applications.
• Rebuild the brand, website, LinkedIn presence, and social media presence.
• Manage the marketing budget and agencies, tracking ROI on every campaign.

Benefits

• Base pay of $90,800 to $173,300, plus a 25% target bonus tied to the department scorecard.
• Medical, dental, and vision coverage, and a 401(k); coverage starts the first of the month after 60 days.
• 80 hours of PTO per year.
• Weekly pay.
• A clear path to grow, with leaders who know your name.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed