Head of Brand Marketing

ZIWI • Auckland, United States

3d

About The Position

ZIWI is seeking a Head of Brand Marketing to shape the next chapter of ZIWI Peak and build its position as a leading ultra-premium pet food brand. The role owns global brand strategy, elevates the brand’s creative identity, and guides how ZIWI Peak appears across retail, digital channels, and emerging AI-powered discovery.

The Head of Brand Marketing will set the long-term brand vision and roadmap, lead creative and packaging excellence, translate consumer insights and trends into growth opportunities, and work with regional marketing leaders to balance global consistency with locally relevant execution. The role also leads global brand marketing investment, agency partnerships, and the brand marketing team, with a focus on measurable impact. The position may be based in Auckland, New Zealand, Kansas, USA, or potentially another US location for strong applicants. International travel is essential.

Requirements

• 10+ years of experience building and stewarding premium or challenger brands, including brand architecture or brand refresh initiatives.
• Experience scaling brand systems, creative assets, and toolkits across multiple markets.
• Strong instinct for premium brand positioning and best-in-class execution.
• Digital-first mindset, curiosity about emerging technologies, and willingness to challenge conventional thinking.
• Ability to influence senior stakeholders, collaborate across regions, and lead high-performing teams.
• Ability to travel internationally as required to connect with global teams and markets.

Nice To Haves

• A genuine passion for building brands that make a difference.
• A love for pets and their wellbeing.

Responsibilities

• Own ZIWI Peak’s brand promise, positioning, architecture, long-term vision, and roadmap.
• Shape creative, packaging, and brand experiences across physical and digital touchpoints.
• Help define how consumers find, discover, and choose ZIWI Peak as search and online discovery evolve.
• Turn consumer insights and emerging trends into opportunities for brand differentiation, innovation, and commercial growth.
• Partner with regional marketing leaders to deliver a consistent global brand strategy while enabling locally relevant execution.
• Lead global brand marketing investment, agency partnerships, and the brand marketing team to deliver measurable impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed