Head of Marketing

Mast-Jägermeister US•White Plains, NY

2d•$250,000 - $315,000•Onsite

About The Position

We’re hiring a Head of Marketing to lead Jägermeister’s rejuvenation in America. You’ll rebuild its relevance with the next generation of legal-age drinkers while protecting what makes the brand distinctive. You’ll also lead and coach the team, strengthening our ability to build the brand for the long term. You’ll report to the US CEO, with a dotted line to the Global CMO, and sit on the US senior leadership team. You’ll lead Consumer Marketing for Jägermeister and Trade Marketing for Jägermeister and Teremana, with around 20 people and five direct reports. The work spans brand communications, social, experiential, events, owned and earned channels, partnerships and paid media. The Global Brand team sets the Global Jägermeister brand strategy. You'll turn that direction into a US strategic plan and lead its delivery.

Requirements

10+ years building consumer brands, including senior leadership in beverage alcohol or a culture-driven CPG.
Respect what makes drinks marketing different: the three-tier system, the regulatory environment, responsible marketing, and the realities of the on-premise.
Built culturally relevant brands, not just run campaigns. Ability to show where community and advocacy were grown and explain how it was measured.
Know how to turn global strategy into a practical local plan.
Trusted creative judgment. Ability to green-light brave work, and willingness to kill safe work that doesn't move anyone.
Knowledge of experiential, events, cultural partnerships, creator ecosystems, trade marketing and agency management sufficient to guide the team and judge the work.
Use of data and AI tools to help the team move fast.
Commercial mindset and a builder's bias. Ability to prioritize, simplify, and lead teams of 15 or more through real change.
Candidates must be 21 or older and authorized to work in the US.

Responsibilities

Own Jägermeister's US brand strategy and multi-year plan within the global strategy and Subcultural Mainstream (SCM) growth model. Ground it in a clear understanding of US consumers and the cultural and commercial conditions affecting the brand.
Own the US marketing budget end to end. Decide where to invest and which initiatives to fund first, based on US growth priorities and the global brand strategy.
Know Jägermeister first-hand, from its history and cultural heritage to its product and rituals. Protect the brand’s codes and attitude while finding fresh ways to express them. As its US champion, build enthusiasm across the business and with distributors. Explain what we’re changing, why, and what it means in their work.
Lead how we put the SCM model to work. Build real connections between Jägermeister and consumers through culture, communities and partnerships that earn lasting advocacy and drive growth.
Bring Consumer and Trade Marketing together around one shared plan, ensuring the brand shows up consistently and effectively wherever consumers discover, buy, and enjoy Jägermeister.
Set a high bar for our work by spending time in priority markets. Hear directly from consumers, bartenders and field teams, and use what you learn to sharpen briefs and strengthen execution. Trust the team to lead, and step in where you can add the most value.
Be a coach and champion for the Consumer and Trade Marketing teams. Lead by example, back their ideas, and share your Jägermeister and SCM expertise. Help them build strong partnerships with Sales, distributors and agencies.
Partner with Global Marketing and bring a clear US point of view. Balance global consistency with local relevance, and keep the US team connected to the thinking behind the strategy.