Head of Marketing

HQ•Chester, MD

10d•Hybrid

About The Position

Taste Buds Kitchen is a family-friendly franchise brand in hyper-growth, scaling from 25 to nearly 40 locations. As our business expands, we need a Head of Marketing to build, lead, and execute our strategic marketing engine. Reporting directly to executive leadership, you will serve as the strategic mastermind connecting marketing spend to system-wide profitability. You will own unit-level revenue growth, national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store marketing ROI—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners.

Requirements

6–10+ years of progressive marketing leadership in a multi-unit, franchise, or multi-location system (fitness, fast-casual, family enrichment, or retail preferred).
You connect brand awareness directly to unit economics, attribution, and customer LTV.
Deep experience in lifecycle email/SMS journeys, automated CRM pipelines (GoHighLevel, HubSpot, ActiveCampaign), and high-converting landing pages.
You test, measure, and iterate, using hard data to gain franchisee buy-in for new initiatives.
Expert at directing paid search/social strategy and managing agencies to strict ROAS targets.

Responsibilities

Build and execute the annual multi-channel marketing plan across all locations.
Set benchmarks (CAC, LTV, ROAS) and align marketing directly with unit-level P&L success.
Architect automated customer lifecycle journeys for local kitchen bookings, birthday parties, and summer camps.
Design email/SMS nurture flows, reactivation triggers, and retention campaigns.
Own performance marketing across Paid Social (Meta/TikTok) and Search (Google).
Manage agency partners, allocate budgets, set ROAS targets, and ensure high-converting creative hooks.
Lead national website strategy to maximize conversion rates across 40+ location pages.
Direct SEO/web development partners in A/B testing and booking flow optimization.
Translate high-level strategy into data-driven playbooks for kitchen owners.
Partner with franchisees to pilot and beta-test new marketing initiatives within controlled frameworks before rolling out network-wide.
Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.
Build executive dashboards tracking Sales by Source, CPA, LTV, CRM retention rates, and overall ROI for leadership and franchisees.