Head of Brand

Crosby • New York, NY

5d

About The Position

Crosby is an AI-native law firm that combines human expertise with proprietary technology and human-in-the-loop workflows to help companies handle commercial contracts faster. It aims to build a trusted, premium brand as it develops a new kind of company—a neofirm that is neither software nor traditional services.

The Head of Brand will own Crosby’s brand as the company works to transform the legal industry. In partnership with the founders, head of marketing, and cross-functional teams, this person will establish brand strategy and positioning; guide a consistent visual identity across formats; lead major campaigns and creative direction; strengthen the company website and market-facing storytelling; and build brand affinity across customer and prospect interactions.

Requirements

• 4–8 years of experience building a standout brand in technology, consumer business, or at an agency.
• Proven ability to build a brand from the ground up, such as as the first or second brand-focused hire.
• Exceptional taste, a clear point of view, and examples of distinctive, high-quality brand work; ability to explain creative choices in relation to company, audience, and objectives.
• Visual fluency and judgment to guide identity and visual expression across formats, with enough comfort creating rough mockups or concepts to communicate direction; production design is not required.
• Collaborative judgment and confidence navigating strong opinions from founders, marketing, Product, Sales, and designers; ability to defend sound creative decisions, incorporate useful feedback, and move projects forward.
• End-to-end creative leadership translating brand ideas into campaigns, websites, customer moments, or other shipped work, with clear ownership of concept, feedback, and delivery.
• Resourcefulness, momentum, and a bias toward shipping high-quality work in an evolving organization, building practical systems, and managing tradeoffs without waiting for ideal resources or direction.

Responsibilities

• Work with the founders, head of marketing, and other stakeholders to establish Crosby’s brand strategy and positioning, creating a brand that stands out while feeling premium and trustworthy.
• Develop and maintain a consistent visual identity and brand system across formats, including billboards, conference booths, and company swag.
• Partner with the founders and head of marketing to develop Crosby’s next major brand campaign for 2027, building on the recognition created by the “Death of the Billable Hour” campaign; lead the central idea and execution across out-of-home, digital, social, and other relevant channels.
• Help transform Crosby’s website into a fuller expression of the company, its services, and its technology; shape page narratives, visual concepts, headlines, and concise brand copy with product, design, and a dedicated writer.
• Partner with design, product marketing, events, content, and other teams to build brand affinity consistently across customer and prospect interactions.
• Lead creative work end to end, including concept development, feedback, and delivery, while building practical systems and managing tradeoffs in an evolving organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed