Head of Marketing

Glitch Productions

4d

About The Position

Glitch Productions is an independent Australia-based animation studio producing original long-form animated shows distributed on YouTube. The Head of Marketing will lead the marketing function across the studio’s growing portfolio of original intellectual property and translate the company’s overall marketing strategy into a scalable global operation. Reporting to the Chief Marketing Officer, this senior leader will direct the marketing division, develop its team and capabilities, oversee performance and budgets, and establish the infrastructure needed to support an expanding portfolio of shows, products and franchises.

A central focus is advancing paid advertising, audience analytics, CRM, lifecycle marketing and loyalty capabilities to better understand, reach, grow and retain Glitch’s global audience. The Head of Marketing will work closely with the Marketing Director, who leads campaign, content and creative marketing, to ensure launches and ongoing campaigns pair strong creative execution with effective distribution, targeting, measurement and optimisation. The role will also develop the marketing operating plan, systems, processes and cross-functional ways of working required to scale globally.

Requirements

• At least 10 years of marketing experience, including significant leadership experience in entertainment, media, gaming, consumer products, technology or another global consumer- or IP-driven organisation.
• Demonstrated experience leading and scaling a multidisciplinary marketing team, including hiring, developing senior talent, structuring teams and building capabilities.
• Experience translating high-level marketing strategy into plans, priorities, budgets, team structures and measurable outcomes.
• Deep understanding of paid advertising and performance marketing, including targeting, channel strategy, experimentation, retargeting, optimisation, attribution and measurement.
• Strong analytical capability and experience using audience, consumer, campaign and commercial data to identify opportunities, diagnose performance and improve decisions.
• Experience building or significantly advancing CRM, lifecycle marketing, loyalty, membership or customer engagement programs.
• Understanding of audience segmentation, consumer behaviour, retention, engagement and long-term customer and fan relationships.
• Experience overseeing complex, multichannel campaigns and collaborating with creative and campaign leaders to improve distribution, reach, effectiveness and performance.
• Ability to balance creative and brand judgement with data-driven decision-making.
• Experience owning significant marketing budgets and allocating resources across channels and initiatives according to strategy, performance and expected impact.
• Experience building systems, processes, workflows, reporting and operating rhythms for a growing marketing organisation.
• Strong people leadership and stakeholder management skills, including the ability to align multidisciplinary teams and work with senior creative, commercial and executive leaders.
• Comfort operating in a fast-moving environment, identifying problems, testing approaches, learning from results and improving marketing operations.
• Strong understanding of global digital platforms, emerging marketing channels, audience trends and how modern entertainment brands build and maintain global fandom.

Nice To Haves

• Experience in public relations, media relations, SEO, conversion rate optimisation, affiliate marketing or international marketing is highly regarded but not essential.

Responsibilities

• Partner with the Chief Marketing Officer to translate overall marketing strategy into priorities, plans, capabilities and measurable outcomes.
• Lead the day-to-day performance and development of the marketing division, ensuring teams are aligned, resourced and executing effectively.
• Design and grow the marketing organisation, identifying the roles, capabilities and leadership needed for global expansion.
• Build and oversee global paid media capabilities, including channel strategy, audience targeting, experimentation, retargeting, optimisation and measurement.
• Develop analytics and measurement capabilities to understand audience behaviour, campaign effectiveness and marketing return on investment, and turn data into recommendations.
• Lead the development and performance of CRM, loyalty and lifecycle marketing, including segmentation, email, membership, rewards, personalisation, retention and win-back.
• Partner with the Marketing Director to plan, resource, distribute, measure and optimise campaigns.
• Establish KPIs and reporting, identify performance opportunities and continually improve marketing effectiveness.
• Develop the one- to two-year roadmap for the capabilities, people and infrastructure needed to deliver the CMO’s marketing strategy.
• Manage marketing expenditure and recommend resource allocation across advertising, campaigns, content, growth, public relations, loyalty and other activities.
• Build scalable marketing systems, data, processes, workflows and operating rhythms in partnership with Business Operations.
• Drive cross-functional execution with Brand, Consumer Products, Sales, Licensing, Events, Production, Creative and other teams.

Benefits

• Flexible environment with opportunities for remote work.
• Fun office environment where individual input is valued.
• Relocation assistance for workers wishing to move to Australia.
• Regular work functions and free entry to conventions and events.
• Regular company breakfasts and lunches.
• Diverse team that values independent input and career development.
• Access to an Employee Assistance Program for confidential mental health and wellbeing support.
• Office locations close to public transport in Parramatta and Melbourne CBD.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed