Senior Manager of Brand Marketing

Cuyana•Los Angeles, CA

5d•$130,000 - $140,000•Hybrid

About The Position

Cuyana is seeking a Senior Manager of Brand Marketing to bring the brand to life through integrated campaigns, product launches and marketing programs that build awareness, engage new audiences and drive business growth. This highly collaborative, hands-on role manages brand marketing channels—including organic social, influencer and affiliate marketing, PR, events and partnerships—and serves as the central cross-functional lead for campaign execution. Working with senior marketing leadership and partners across Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail, the Senior Manager translates brand and commercial priorities into holistic briefs, coordinated activation plans and measurable results. The role balances day-to-day execution with the broader work of building a desirable, distinctive brand, and includes management and development of a Marketing Coordinator. This is a hybrid role for candidates located in the San Francisco Bay Area or Greater Los Angeles Area. Bay Area candidates are expected to work from the San Francisco headquarters two days per week. LA-based candidates are expected to meet with the local marketing team occasionally and visit the San Francisco headquarters at least quarterly. In-office expectations may increase as business needs evolve. The position includes travel for brand events.

Requirements

6–8+ years of experience in brand or integrated marketing.
Demonstrated experience owning integrated campaigns from concept through execution and measurement.
Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events.
Strong creative instincts and ability to develop compelling ideas and brand storytelling.
Exceptional cross-functional leadership and project management skills, including the ability to align multiple teams and drive work forward.
Experience managing direct reports, agencies, external partners, budgets and channel performance.
Analytical fluency and ability to translate marketing results into actionable recommendations.
Resourceful and proactive, with comfort operating in a lean, fast-moving organization.
A genuine connection to Cuyana's Fewer, Better philosophy.

Nice To Haves

Experience in fashion, accessories, beauty or premium consumer brands.

Responsibilities

Own planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
Align Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams around campaign objectives, creative direction, channel plans and deliverables.
Partner with senior marketing leadership and Creative to develop campaign concepts, product stories, creative briefs and activation plans.
Own the integrated marketing calendar and manage priorities, timelines, budgets and dependencies.
Lead campaign recaps, assess performance against objectives and apply learnings to future initiatives.
Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement.
Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
Manage external PR agencies and drive earned media coverage, product placement and brand storytelling aligned with campaign and business priorities.
Identify and execute brand collaborations and partnerships that reach new audiences and create meaningful brand moments.
Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners.
Manage and develop a Marketing Coordinator, providing priorities, coaching and oversight of day-to-day execution.
Own channel KPIs, budgets and regular reporting across brand marketing programs; use insights to optimize activity and inform future investment.