Senior Brand & Integrated Marketing Manager

Roo

8d•$110,000 - $185,000•Remote

About The Position

Roo is seeking a Senior Brand & Integrated Marketing Manager to lead major launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience the company. The role builds brand awareness, trust, and affinity while supporting growth through strategy, storytelling, execution, and measurement. The manager will own integrated brand campaigns and launch planning, work across functions and with strategic partners, and develop thought leadership and public relations programs. They will also guide brand growth in new markets, manage campaign and PR agency budgets and relationships, and establish repeatable planning, briefing, research, and measurement practices. Roo is a remote-first company. This role is hybrid for candidates based in San Francisco. Compensation varies by geographic tier, from $110,000–$140,000 USD in Tier 5 to $145,000–$185,000 USD in Tier 1. The position is described as permanent and full-time in the employee benefits information.

Requirements

Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
Ability to bring cross-functional teams together around a shared plan and keep complex launches on track.
Experience managing PR agencies or earned-media programs and developing thought leadership for a professional audience.
Experience owning brand research, budgets, and agency relationships, and making informed trade-offs.
Strong storytelling skills, creative judgment, and a clear point of view on measuring campaign effectiveness.
Thoughtful approach to where AI and emerging tools can improve marketing work and where human judgment matters most.

Nice To Haves

Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies.

Responsibilities

Lead major company launches and brand campaigns end-to-end, from audience insight and narrative through briefs, channel planning, cross-functional coordination, execution, and measurement.
Own Roo’s brand campaign calendar and measurement standards, partnering with brand, product marketing, lifecycle, partnerships, and other functions.
Lead brand research and benchmarks to assess campaign impact on awareness and perception and guide future brand investment.
Turn conferences, recognition weeks, seasonal moments, and other industry moments into signature Roo campaigns.
Develop creative ideas and storytelling across campaigns, including new formats and channels.
Lead recurring co-marketing campaigns with strategic partners and turn customer and success stories into integrated campaigns, press, and thought leadership.
Lead brand growth in new markets by adapting campaigns, PR, and industry presence as Roo expands.
Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.
Partner with Roo’s PR agency on earned media, trade media, and sponsored content.
Build Roo’s thought leadership program through research, content, and speaking opportunities focused on the future of veterinary work.
Elevate the voices of veterinary professionals, hospital leaders, and Roo executives in telling Roo’s story.

Benefits

Accelerated growth and learning potential.
Home office setup stipend.
Continuing education stipend.
Monthly wellness stipend.
Comprehensive health benefits; in the US, the base medical plan is covered at 100%, with optional premium buy-up plans.
401(k) for US employees.
Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees.
Unlimited paid time off.
Paid maternity, paternity, and reproductive care leave.
Birthday and anniversary gifts.
Opportunity for domestic travel, including regional team-building events.