Senior Integrated Marketing Manager

Monroe Tractor•Henrietta, NY

1d•$80,000 - $100,000

About The Position

Monroe Tractor is a family-owned construction and agricultural heavy equipment dealer with over 75 years of experience, 18 locations across the northeastern United States, and more than 15,000 customers. The Senior Integrated Marketing Manager leads the marketing department’s daily work and drives integrated campaign strategy, hands-on digital execution, and measurable program improvement for the dealerships. This is a player-coach role: the manager identifies opportunities, develops approaches, builds and improves programs, and manages a small team independently in routine work.

Requirements

At least 7 years of progressive, hands-on B2B marketing experience, including independently launched and improved integrated programs.
Strong working proficiency with HubSpot or comparable CRM and marketing automation tools, digital ads, lifecycle and email campaigns, analytics, website optimization, and SEO.
Proven ability to delegate, foster employees, and coordinate cross-functional teams.
Ability to balance strategic thinking, technical implementation, and supportive management in a small department.
Ability to explain real examples from opportunity through execution, results, and improvement, rather than only delegated vendor work.
Experience managing multiple projects concurrently and effectively.
Excellent oral communication and organizational skills.
Ability to communicate with diverse audiences.

Nice To Haves

Experience managing, leading, or supervising people.
Experience using Monday.com or other project management tools.

Responsibilities

Manage two direct reports by delegating tasks, coordinating workloads and deadlines, establishing effective briefs and road maps, developing employees, and creating clear ownership.
Work with branch managers, department heads, sales, recruiting, and executive leadership to identify opportunities, understand desired outcomes, develop programs, and connect marketing activity to business outcomes.
Collaboratively design channel strategies and personally build, launch, monitor, adjust, and report on digital campaigns across Google, Meta, and other appropriate platforms; direct creative and production support when needed.
Improve audience segmentation, targeted emails, automated nurture and drip campaigns, forms, and customer follow-up; collaborate with the Product Specialist Director on technical routing and system dependencies.
Drive improvements to landing pages, customer-facing content, site visibility, and conversion paths, incorporating answer-engine optimization alongside SEO.
Use HubSpot, Monday.com, and AI capabilities where useful to simplify processes, evaluate traditional and digital activity, define useful KPIs, and turn performance into recommendations.