Senior Integrated Marketing Manager

Acrisure•Chicago, IL

2d•$170,000 - $195,000•Onsite

About The Position

Acrisure is seeking an Integrated Marketing Manager to define buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate the value of its product portfolio. The role orchestrates cross-channel campaigns from planning through execution and performance analysis for a defined portion of the product and solution portfolio, ensuring campaigns are delivered on time, on message, and consistently across channels to drive awareness, engagement, and revenue impact. The role requires a systems thinker who can operate effectively at scale, apply deep knowledge of campaign tactics and buying journeys, and use AI tools to improve speed and quality. The manager partners with Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement to bring campaigns to market. Campaigns build awareness, generate demand, deliver leads, grow pipeline, and support revenue growth. The position requires a bachelor’s degree in Marketing, Business, Communications, or a related field and 7+ years of experience in Demand Generation, Campaigns, Growth Marketing, or related roles in complex B2B or multi-product environments. Experience building or scaling campaign capabilities in high-growth organizations is also required. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

Proven experience managing integrated, cross-channel campaigns in B2B or multi-solution environments.
Strong understanding of modern marketing tactics, full-funnel buying journeys, and digital activation channels.
Ability to think systemically and build scalable, repeatable processes.
Experience using AI tools to accelerate campaign development, content creation, or analytics.
Strong collaboration and stakeholder-management skills, including experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement.
Ability to manage multiple projects simultaneously and deliver on tight timelines.
Excellent written and verbal communication skills.
Strong analytical mindset and ability to translate data into actionable recommendations.
Builder mentality; comfortable navigating ambiguity, adjusting quickly, and creating structure where none exists.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
7+ years of experience in Demand Generation, Campaigns, Growth Marketing, or related roles within complex B2B or multi-product environments.
Experience building or scaling campaign capabilities in high-growth organizations.

Nice To Haves

Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries.

Responsibilities

Develop integrated, cross-channel campaign strategies aligned with business priorities and buyer journeys.
Translate business objectives into campaign strategies, measurable marketing goals, and performance plans.
Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
Build campaign plans, timelines, and briefs to guide execution across content, creative, digital, performance marketing, and field teams, centering programs on the customer journey.
Lead end-to-end campaign execution, ensuring deliverables are on schedule, consistent in messaging, and meet quality standards across channels.
Coordinate campaign assets, workflows, approvals, and launch readiness with cross-functional stakeholders.
Manage launch checklists and ensure dependencies, content, and enablement materials are complete.
Connect Product Marketing, Content, Design, Revenue Operations, and Sales Enablement as the operational hub for bringing campaigns to market.
Translate campaign briefs and messaging into clear requirements for content, creative, and digital activation teams.
Build and optimize repeatable campaign processes that support scale and efficiency.
Identify opportunities to streamline workflows, improve channel integration, and strengthen buyer-journey alignment.
Use AI tools to accelerate campaign development, enhance creative production, and improve performance insights.
Deliver campaign performance reports, analyze effectiveness across channels, and provide actionable insights for future campaigns.
Partner with Performance Marketing and Revenue Operations to support accurate tracking, attribution, and pipeline reporting.