Senior Integrated Marketing Manager

Acrisure, LLC•San Jose, CA

2d•$170,000 - $195,000•Onsite

About The Position

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate the value of its growing product portfolio. The role orchestrates cross-channel campaigns from planning through execution and performance analysis for a defined portion of the product and solution portfolio, ensuring campaigns are delivered on time, on message, and consistently across channels to drive awareness, engagement, and revenue impact. The role applies systems thinking and deep knowledge of campaign tactics and buying journeys, and uses AI tools to improve speed and quality. It partners with Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement to bring campaigns to market. The position defines strategy, builds buyer journeys, and executes programs intended to generate leads and grow pipeline.

Requirements

Proven experience managing integrated, cross-channel campaigns in B2B or multi-solution environments.
Strong understanding of modern marketing tactics, full-funnel buying journeys, and digital activation channels.
Systems-thinking ability to build scalable, repeatable processes.
Experience using AI tools to accelerate campaign development, content creation, or analytics.
Strong collaboration and stakeholder-management skills, including experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement.
Ability to manage multiple projects simultaneously and deliver on tight timelines.
Excellent written and verbal communication skills.
Strong analytical mindset and ability to translate data into actionable recommendations.
Builder mentality, comfort navigating ambiguity, and ability to adjust quickly and create structure where none exists.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 7 years of experience in Demand Generation, Campaigns, Growth Marketing, or related roles within complex B2B or multi-product environments.
Experience building or scaling campaign capabilities in high-growth organizations.

Nice To Haves

Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries.

Responsibilities

Develop integrated, cross-channel campaign strategies aligned with business priorities and buyer journeys.
Translate business objectives into campaign strategies, measurable marketing goals, and performance plans.
Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
Build campaign plans, timelines, and briefs that guide execution across content, creative, digital, performance marketing, and field teams, centering programs on the customer journey.
Lead end-to-end campaign execution, ensuring deliverables remain on schedule, consistent in messaging, and aligned with quality standards across channels.
Coordinate campaign assets, workflows, approvals, and launch readiness with cross-functional stakeholders.
Manage launch checklists and ensure dependencies, content, and enablement materials are complete.
Connect Product Marketing, Content, Design, Revenue Operations, and Sales Enablement as the operational hub for bringing campaigns to market.
Translate campaign briefs and messaging into clear requirements for content, creative, and digital activation teams.
Build and optimize repeatable campaign processes that support scale and efficiency.
Identify opportunities to streamline workflows, improve channel integration, and strengthen buyer-journey alignment.
Use AI tools to accelerate campaign development, enhance creative production, and improve performance insights.
Deliver campaign performance reports with cross-channel effectiveness analysis and actionable recommendations for future campaigns.
Partner with Performance Marketing and Revenue Operations to ensure accurate tracking, attribution, and pipeline reporting.