Assistant Brand Manager, Integrated Brand Marketing

Signet Jewelers • New York, NY

1d • $115,000 - $130,000

About The Position

The Assistant Brand Manager, Marketing will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This strategic, detail-oriented role involves working cross-functionally to implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across customer touchpoints.

The role supports integrated brand marketing campaigns, brand storytelling, market research, campaign optimization, brand partnerships, seasonal initiatives, product launches, and promotional campaigns. The Assistant Brand Manager works with creative, performance marketing, and product teams to align initiatives with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 4 years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multi-channel marketing execution.
• Analytical mindset and ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
• Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
• Work with creative, performance marketing, and product teams to align marketing initiatives with business goals.
• Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
• Monitor campaign performance and brand health metrics, and provide insights and recommendations for optimization.
• Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
• Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
• Ensure brand guidelines and messaging are maintained across all marketing channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level