Senior Brand & Integrated Marketing Manager

Roo

4d • $110,000 - $185,000 • Remote

About The Position

Roo is seeking a Senior Brand & Integrated Marketing Manager to lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience the Roo brand. The role builds awareness, trust, and affinity while supporting company growth through strategy, storytelling, execution, and measurement.

The manager leads major company-level brand campaigns and launches from audience insight through measurement; owns the brand campaign calendar, research, benchmarks, and measurement standards; and develops integrated campaigns around industry moments, strategic partnerships, customer stories, and expansion into new markets. The position also works with a PR agency on earned and trade media, sponsored content, and thought leadership, elevates the perspectives of veterinary professionals, hospital leaders, and Roo executives, and manages campaign and PR agency budgets and relationships.

Roo is remote-first. For employees based in San Francisco, this position is hybrid. Compensation depends on geographic tier, skills, experience, and location, with listed annual ranges from $110,000 to $185,000 USD. Roo describes itself as a mission-driven company focused on empowering veterinary professionals and improving animal healthcare.

Requirements

• Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
• Ability to align cross-functional teams around a shared plan and keep complex launches on track.
• Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience.
• Experience owning brand research, budgets, and agency relationships and making informed trade-offs.
• Strong storytelling ability, creative judgment, and a clear point of view on campaign measurement.
• Thoughtfulness about where AI and emerging tools can improve marketing work and where human judgment matters most.

Nice To Haves

• Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies.

Responsibilities

• Lead major company-level brand launches and campaigns end-to-end, from audience insight, narrative, briefs, and channel planning through cross-functional coordination, execution, and measurement.
• Own the brand campaign calendar and measurement standards, partnering with brand, product marketing, lifecycle, partnerships, and other functions.
• Lead brand research and benchmarks to assess changes in awareness and perception and guide future brand investment.
• Turn conferences, recognition weeks, and seasonal industry moments into signature Roo moments.
• Bring creative ideas and storytelling to campaigns, including new formats and channels.
• Lead a steady cadence of co-marketing campaigns with strategic partners and develop customer and success stories into integrated campaigns, press, and thought leadership.
• Lead brand growth in new markets by adapting campaigns, PR, and industry presence.
• Own and track campaign and PR agency budgets and establish repeatable systems for campaign planning, briefing, and measurement.
• Partner with the PR agency on earned media, trade media, and sponsored content, using Roo's proof points to strengthen credibility.
• Build Roo's thought leadership program through research, content, and speaking opportunities focused on the future of veterinary work.
• Elevate the voices of veterinary professionals, hospital leaders, and Roo executives in communicating Roo's story.

Benefits

• Accelerated growth and learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits, with the base medical plan covered at 100% and optional premium buy-up plans.
• 401(k).
• Unlimited paid time off.
• Paid maternity/paternity and reproductive care leave.
• Birthday and anniversary gifts.
• Opportunity for domestic travel, including regional team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed