Senior Marketing Manager, Brand Marketing

Dotdash Meredith•New York, NY

3d•$90,000 - $105,000•Hybrid

About The Position

People Inc. is seeking a strategic, creative, and solutions-oriented Senior Manager, Brand Marketing to join our Health vertical. This role will help shape how our Health brands and business go to market, identifying new opportunities for growth and translating business priorities, advertiser needs, audience insights, and brand strengths into differentiated strategies and programs that drive revenue. Working across 40+ People Inc. brands spanning Health, Lifestyle, Food & Beverage, Parenting, Tech, Travel, and more, this person will play a key role in developing cross-brand, multi-channel opportunities for Pharma advertisers, shaping go-to-market strategy, and creating compelling narratives and materials that bring our strongest ideas to market. This role requires an integrated marketing mindset and the ability to think creatively across channels and capabilities. The ideal candidate combines strong traditional marketing fundamentals with strategic thinking, creative ideation, exceptional storytelling, and the ability to move quickly from an open-ended business challenge to a clear path forward. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

Bachelor’s degree preferred and/or equivalent experience.
5+ years of experience in brand marketing, integrated marketing, media/publishing, agency strategy, or a related field.
Experience working across multiple brands, audiences, platforms, or channels preferred.
Experience partnering with Sales and developing advertiser-facing strategies or solutions strongly preferred.
Health, Pharma, or regulated-category experience is preferred but not required.
Proven ability to independently manage multiple priorities and deliver high-quality work in a fast-paced, evolving environment.
Strong foundation in brand strategy, integrated marketing, go-to-market development, and strategic storytelling.
Demonstrated ability to develop original ideas and programs from an initial business need or opportunity.
Exceptional presentation development and PowerPoint skills, with the ability to translate complex strategies into simple, compelling stories.

Nice To Haves

Health, Pharma, or regulated-category experience is preferred but not required.

Responsibilities

Shape Brand + Business Strategy: Help shape positioning and go-to-market strategy for our Health brands and broader Health business. Translate business priorities, audience insights, editorial strengths, market trends, and advertiser needs into clear strategies that strengthen our brands and drive revenue.
Develop Cross-Portfolio Opportunities: Proactively identify and build differentiated programs that connect Health with brands, audiences, platforms, and capabilities across People Inc. Bring fresh thinking to advertiser challenges, grounding new opportunities in brand strengths, editorial strategy, audience insights, and Pharma demand to expand investment beyond our endemic Health brands.
Lead Marketing Storytelling + Go-to-Market Development: Turn strategies and ideas into clear, compelling narratives, presentations, sales materials, and market-facing stories. Own work from early-stage thinking through polished execution, ensuring our strongest opportunities are differentiated, easy to understand, and positioned to drive revenue.
Champion Cross-Functional Partnerships: Work closely with Sales, RFP Marketing, Editorial, Research, Product, Activation, and other cross-functional teams to identify business needs, shape solutions, and move priority initiatives forward. Serve as a strategic marketing partner who can connect perspectives across teams and turn them into action.
Support Priority Partnerships + Market Activation: Support select agency and client initiatives, Trade and Promo partnerships, trainings, industry moments, and events as part of the broader Brand Marketing strategy, helping strengthen our relationships and how Health shows up in the market.