Assistant Brand Manager, Marketing

Blue Nile•New York, NY

5d•$115,000 - $130,000

About The Position

Blue Nile is a leading company of certified diamonds, engagement rings, and fine jewelry. The Assistant Brand Manager, Marketing will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. The role is suited to a strategic, detail-oriented marketer who can work in a fast-paced environment and collaborate across functions to implement multichannel campaigns, analyze brand performance, and maintain consistency across customer touchpoints. The position supports integrated brand marketing across digital, social, influencer, public relations, and experiential channels; brand storytelling and messaging; market research and competitive analysis; campaign and brand health measurement; brand partnerships; and seasonal initiatives, product launches, and promotional campaigns. The role collaborates with creative, performance marketing, and product teams to align marketing activities with business goals and uphold brand guidelines. Blue Nile describes its benefits as comprehensive, with availability of some offerings dependent on role, employment type, work schedule, or location. The listed base pay is $115,000–$130,000, with final pay determined by experience and qualifications. Blue Nile will not sponsor a new applicant for employment authorization for this position.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
At least 4 years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams, content development, and multichannel marketing execution.
Analytical mindset and ability to track marketing performance metrics and provide strategic insights.
Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
Work with creative, performance marketing, and product teams to align marketing initiatives with business goals.
Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
Monitor campaign performance and brand health metrics, and provide insights and recommendations for optimization.
Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
Ensure brand guidelines and messaging are maintained across all marketing channels.