Brand Marketing Assistant Manager

Kiss Nail Products • Port Washington, NY

3d

About The Position

The Brand Marketing Assistant Manager will support and execute integrated brand marketing initiatives across the company’s beauty portfolio. The role spans social media, influencer marketing, digital campaigns, and product launches, translating brand strategy and product priorities into consumer-facing campaigns that strengthen brand awareness, engagement, and growth.

The position works closely with Brand, Product Development, PR, Creative, Performance Marketing, eCommerce, and Sales teams, as well as external agencies and creators. It combines strategic planning with hands-on campaign execution, project coordination, trend monitoring, and performance analysis.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Bachelor of Science is listed as required.
• The qualification section lists 4–8 years of relevant experience or industry exposure in a related field.
• Strong understanding of brand marketing fundamentals, including positioning, consumer messaging, campaign development, product launches, and integrated marketing.
• Strong knowledge of Instagram, TikTok, YouTube, Facebook, influencer and creator ecosystems, and emerging digital platforms.
• Strong understanding of beauty trends, consumer behavior, social media culture, and the competitive beauty landscape.
• Experience working with external agencies, creators, creative teams, and cross-functional stakeholders.
• Ability to manage multiple campaigns and projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong written and verbal communication, presentation, organizational, and project management skills.
• Strategic thinking, a hands-on execution mindset, and the ability to turn insights and business priorities into actionable marketing initiatives.
• Proactive, collaborative, resourceful, and comfortable owning projects from concept through execution.

Nice To Haves

• Experience in brand marketing, social media, influencer marketing, digital marketing, or a related field, preferably within beauty, fashion, lifestyle, or consumer brands.
• Experience with social media management, influencer marketing, analytics, or reporting platforms.
• Familiarity with AI productivity and creative tools.

Responsibilities

• Develop and execute integrated brand marketing initiatives aligned with brand positioning, business objectives, and product priorities.
• Support annual and seasonal brand marketing plans, including product launches, key brand moments, promotional campaigns, and always-on initiatives.
• Translate brand strategy and product positioning into consumer-facing messaging, campaign concepts, and content direction across marketing channels.
• Lead day-to-day social media strategy and execution across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Manage external social media and influencer agencies, including briefs, content calendars, deliverables, timelines, and performance expectations.
• Review social content, creative assets, and campaign messaging to ensure brand consistency, quality, and consumer relevance.
• Develop and execute influencer and creator marketing strategies, including talent identification, outreach, product seeding, paid partnerships, campaign execution, and performance tracking.
• Build and maintain relationships with creators, brand ambassadors, agencies, and other strategic partners.
• Partner with Product Development and Creative teams to understand product concepts, selling points, and launch priorities and translate them into marketing stories.
• Collaborate with PR, Performance Marketing, eCommerce, and Sales teams on consistent messaging and integrated go-to-market execution.
• Coordinate campaign content creation, photoshoots, influencer assets, and other marketing deliverables from briefing through execution.
• Monitor beauty trends, competitive activity, social conversations, cultural moments, and consumer behavior to identify brand and content opportunities.
• Track social, influencer, and digital campaign performance and turn results into recommendations for future campaigns.
• Stay current on emerging marketing platforms, technologies, and AI tools that may improve creative development, consumer insights, and workflow efficiency.

Benefits

• Premium medical insurance coverage
• 401(k) savings plan
• Paid time off based on seniority
• Paid holidays
• Annual bonus plan
• Onsite employee fitness center with indoor racquetball court and yoga room
• Summer Fridays
• Complimentary gourmet breakfast, lunch, and dinner
• Relocation support for new hires
• Work anniversary recognitions
• Congratulatory and condolence gifts
• Employee referral bonus program
• License and certification reimbursements
• Corporate employee discounts
• Visa sponsorships, including new H-1B, H-1B transfer, O-1, and Green Card support
• Commuter support, including shuttle bus and EZPass support
• Vehicle perks

What This Job Offers

• Job Type: Full-time
• Career Level: Manager