Assistant Brand Manager, Marketing

Blue Nile • New York, NY

3d

About The Position

Blue Nile is a leading company of certified diamonds, engagement rings, and fine jewelry, with high standards for quality, customer experience, value, product, and style. The Assistant Brand Manager, Marketing supports the execution of brand marketing initiatives to enhance awareness, engagement, and customer loyalty. This role suits a strategic, detail-oriented marketer who can work in a fast-paced environment. The position works cross-functionally to implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across customer touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multichannel marketing execution.
• Analytical mindset and ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
• Support brand storytelling and messaging, ensuring consistency across customer touchpoints.
• Work with creative, performance marketing, and product teams to align marketing initiatives with business goals.
• Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
• Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
• Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
• Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
• Ensure brand guidelines and messaging are maintained across marketing channels.

Benefits

• Healthcare, paid time off, retirement planning, and opportunities for career advancement; availability may depend on role, employment type, work schedule, or location.
• Medical, dental, vision, and prescription insurance.
• 401(k) retirement plan with company match.
• Flexible spending account.
• Health savings account.
• Tuition reimbursement.
• Employee discount.
• Parental leave.
• Life insurance.
• Paid Time Off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level