Senior Manager, Brand Marketing
About The Position
KAYAK is seeking a Senior Manager, Brand Marketing for its North America team, based in the Miami office. This role is part of the broader Commercial/Marketing/Growth organization and contributes to shaping how travelers discover, think about, and choose KAYAK. The position supports integrated brand campaigns across paid, owned, and earned channels, partnering with Creative, PR, Performance Marketing, Product, Commercial, and external agency teams to bring campaigns to life and measure their impact. The role involves supporting campaign development and execution, adapting global brand platforms for the US market, coordinating media planning, tracking campaign performance, and identifying timely cultural opportunities for the brand. It also supports brand health measurement, creative testing, partnerships, sponsorships, and influencer and creator programs, while managing timelines and budgets across teams and external partners.
Requirements
- Five or more years of experience in brand marketing, integrated marketing, or a closely related field; agency-side and brand-side experience are welcome, and equivalent experience, training, or transferable skills are considered.
- A track record of contributing to the development and execution of multi-channel marketing campaigns, from briefing through launch and measurement.
- Familiarity with media planning across traditional and digital channels, such as television, out-of-home, digital video, and paid social.
- Strong written and verbal communication skills, including the ability to present ideas clearly to a range of audiences.
- Comfort working with campaign performance data and translating metrics into clear, actionable insights.
- A collaborative working style and the ability to build productive relationships across internal teams and with external partners.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-moving environment.
- Genuine curiosity about culture, consumer behavior, and the travel industry.
- A degree in marketing, communications, advertising, or a related field, or equivalent professional experience.
Nice To Haves
- Experience with brand health measurement tools or creative testing platforms.
- Familiarity with social media management or content planning tools.
- Experience working with or managing creative agencies.
- Interest in or experience within the travel or technology industry.
Responsibilities
- Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in North America.
- Support creative briefing processes with in-house creative teams and external agency partners to develop and refine campaign concepts.
- Assist with media planning and coordination across traditional and digital channels, including television, out-of-home, digital video, and social media.
- Help adapt global brand platforms and messaging for the US market, ensuring cultural relevance and consistency with overall brand positioning.
- Track and report on campaign performance, translating data and metrics into insights and actionable recommendations.
- Monitor cultural trends and current events to identify opportunities for timely brand participation across press and social channels.
- Collaborate with PR, Performance Marketing, Product, and Commercial teams to ensure alignment across consumer touchpoints.
- Support brand health measurement, including coordinating with research partners and contributing to creative testing initiatives.
- Contribute to managing brand partnerships, sponsorships, and influencer and creator programs from planning through performance review.
- Manage project timelines and coordinate across teams and external partners to keep campaigns on track and on budget.
Benefits
- Work from (almost) anywhere for up to 20 days per year.
- Company-paid therapy sessions through SpringHealth.
- Company-paid HeadSpace subscription.
- Company-wide week off each year.
- No-meeting Fridays.
- Paid parental leave.
- Generous paid vacation and time off for birthdays.
- Paid volunteer time.
- Development Dollars.
- Leadership development.
- Access to thousands of on-demand e-learnings.
- Travel discounts.
- Employee Resource Groups.
- Free lunch two days per week.
- Health benefits.
- Flexible spending account.
- Retirement benefits.
- Life insurance.
- Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays, and paid holidays.
- Parental leave benefits.
- Annual bonus and recurring RSU grants.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
