About The Position
Glossier is seeking a senior brand consultant to help accelerate the brand’s cultural and PR relevance, creator ecosystem, and breakthrough marketing initiatives during a period of growth and evolution. This is a strategic, creatively minded marketing role requiring strong cultural instincts, relationships across creators, talent, and emerging cultural communities, and a track record of turning ambitious brand ideas into meaningful cultural moments. Working closely with the CMO and cross-functional marketing leadership, the consultant will bring an outside-in perspective, fresh thinking, and an entrepreneurial approach to building brand heat, relevance, and advocacy. The immediate focus is an upcoming launch, alongside longer-term brand-first opportunities. For the launch, the consultant will develop and help activate an earned-first cultural amplification strategy; identify creators, talent, partners, and communities; originate brand moments, partnerships, and activations; lead press strategy with external agency partners; and coordinate with Brand Marketing, Influencer, PR, Social, and Creative teams. The consultant will also help build Glossier’s creator and influencer ecosystem around meaningful, sustained relationships; identify emerging cultural voices; develop creator-led storytelling and collaborations; and partner with the influencer team. In collaboration with the CMO and Brand Marketing leadership, the role will reinforce the brand narrative, identify cultural opportunities beyond product launches, develop collaborations and community initiatives, explore programming for flagship stores, and bring emerging trends and outside perspectives to the brand.
Requirements
- Senior-level strategic and creative marketing capability.
- Exceptional cultural instincts.
- Deep relationships across creators, talent, and emerging cultural communities.
- Track record of turning ambitious brand ideas into meaningful cultural moments.
- Entrepreneurial approach to building brand heat, relevance, and advocacy.
Responsibilities
- Develop and help activate an earned-first cultural amplification strategy for an upcoming launch.
- Identify unexpected creators, talent, cultural partners, and communities to bring campaigns to life in distinctive ways.
- Originate high-impact brand moments, partnerships, and activations designed to drive conversation, organic advocacy, and cultural relevance.
- Lead press strategy in partnership with external agency partners.
- Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams to integrate opportunities into the broader launch plan.
- Help build Glossier’s creator and influencer approach around meaningful, sustained brand relationships rather than transactional partnerships.
- Identify emerging cultural voices and tastemakers across beauty, fashion, art, music, lifestyle, and adjacent communities.
- Develop opportunities for creator-led storytelling, organic advocacy, and innovative collaborations that reinforce Glossier’s place in culture.
- Partner with the existing influencer team to elevate strategic thinking and unlock new opportunities.
- Partner with the CMO on reinforcing the brand narrative.
- Collaborate with the CMO and Brand Marketing leadership to identify opportunities for Glossier to show up in culture beyond traditional product launches.
- Develop ideas for cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers.
- Explore how Glossier’s flagship stores can become cultural and community destinations through relevant partnerships and programming.
- Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
