Manager, Influencer Marketing (Independent Contractor)

the Ad Council • York, NY

3d • Remote

About The Position

The Ad Council is seeking an experienced independent contractor to support influencer strategy and execution for three to five campaigns. The contractor will manage or support three to five concurrent trusted-messenger activations with minimal oversight over an anticipated three-month engagement. The role covers full-service ideation and execution of trusted-messenger and influencer activations for Ad Council and co-branded client campaigns, including strategy and brief development, sourcing and outreach, brand-safety vetting, copywriting, content development and approval, paid amplification, stakeholder coordination, measurement, analytics, and cross-functional collaboration.

The influencer engagement team is integrated with the public relations and social media team and works closely with Campaigns and Program, Media, and Development. The anticipated commitment is approximately 35–40 hours per week. Compensation is $45 per hour, paid monthly, with a 1099 issued for tax reporting. The position is fully remote.

Requirements

• At least 3 years of experience in social media, influencer marketing, or talent relations, including experience managing internal and external clients.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally.
• Creative and strategic thinking, with the ability to proactively ideate and activate.
• Ability to work independently in a collaborative, entrepreneurial, and fast-paced setting.
• Excellent project management and organizational skills, with attention to detail.
• Excellent verbal and written communication skills.
• Experience with social listening and measurement across platforms such as Instagram, TikTok, and YouTube.

Responsibilities

• Develop comprehensive influencer marketing strategies for campaigns based on campaign messaging and target audience definitions.
• Oversee influencer campaign execution, including creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, measurement, analysis, reporting, and related administrative tasks.
• Build relationships with cross-functional Ad Council teammates to help Creators for Good programs deliver campaign impact and meet or exceed client goals.
• Consult with existing and prospective clients on influencer marketing opportunities.
• Monitor current events, cultural moments, and industry trends to identify opportunities and trusted-messenger partnerships for campaigns.
• Manage external influencer network vendors when applicable and oversee partnerships to ensure goals are met on time and within budget.
• Use data and insights from the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to join relevant conversations.
• Manage campaign budgets, internal accounting, and vendor invoicing, ensuring activations stay within budget and vendors or creators are paid on time.

What This Job Offers

• Career Level: Manager
• Education Level: No Education Listed