Influencer Marketing Manager

MyFitnessPal

3h

About The Position

MyFitnessPal is investing in creators as a scalable growth channel. The Influencer Marketing Manager leads the day-to-day execution of the influencer program and owns measurement of its success and return on investment. The role manages a team of influencer specialists and works directly with talent, agents, agencies, and internal partners.

The manager oversees creator partnerships from outreach and onboarding through briefing, content delivery, payment, and performance analysis. They build lasting creator relationships, assess potential deals, manage celebrity and macro influencer relationships, review content, track KPIs, and report results. The position also manages budgets, coordinates with cross-functional teams, coaches influencer specialists, and improves automation for outreach, tracking, reporting, and payments.

The role develops influencer strategies aligned with brand and business objectives, researches industry and competitor trends, and defines program KPIs, benchmarks, and reporting frameworks. It also owns conversion measurement, including attribution methodology and tracking tools, to connect creator activity to outcomes such as installs, trials, and paid subscriptions.

Requirements

• 5–7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent.
• Proven experience managing budgets and negotiating or overseeing creator contracts.
• Experience leading or mentoring team members.
• Strong analytical skills, including experience with attribution, performance reporting, and ROI analysis.
• Excellent communication, relationship-building, and negotiation skills.
• Strong understanding of TikTok, Instagram, and YouTube creator ecosystems.
• Ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Experience in health, fitness, nutrition, or consumer subscription apps.
• Familiarity with mobile measurement partners, affiliate platforms, and creator management tools.
• Experience with AI tools and automations.

Responsibilities

• Oversee creator communications and support partnerships from outreach and onboarding through briefing, content delivery, payment, and performance analysis.
• Build and maintain relationships with creators, talent managers, and agencies to encourage loyalty, preferred rates, and repeat partnerships.
• Evaluate incoming and proposed influencer deals based on audience fit, performance potential, and cost.
• Manage relationships with celebrity and macro influencers, including negotiation oversight and content planning.
• Review creator content for brand standards, messaging requirements, and campaign objectives.
• Track influencer performance against KPIs and report results to stakeholders regularly.
• Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return.
• Partner with Brand, Product Marketing, Growth Marketing, Legal, Finance, and other teams to support campaigns and integrate creator activity into broader plans.
• Lead, coach, and develop influencer specialists who negotiate creator contracts; set priorities, deal guidelines, and quality standards.
• Improve existing automations and build automated processes for outreach, tracking, reporting, and payments.
• Develop influencer strategies and programs aligned with brand and business objectives.
• Research industry trends, emerging platforms, and competitor activity, and turn findings into recommendations.
• Define program success measures, including KPIs, benchmarks, and organization-wide reporting frameworks.
• Own conversion measurement, including attribution methodology and tracking tools, to link creator activity to installs, trials, and paid subscriptions.

Benefits

• Flexible time-off policy (Responsible Time Off).
• Two paid volunteer days per calendar year for full-time teammates.
• Mentorship program.
• Paid maternity and paternity leave.
• Fertility-related assistance.
• Monthly Wellness Allowance.
• Dedicated mental health days.
• Access to MyFitnessPal Premium.
• Virtual learning and development library and training opportunities.
• Medical, dental, and vision benefits.
• Retirement savings program with competitive employer match.
• Opportunities for in-person team connections; teams meet as often as needed and the company gathers annually.
• Peer reward and recognition platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed