Associate Manager, Influencer Marketing

Instacart

1d•$86,000 - $109,500•Remote

About The Position

Instacart is hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who bring the brand to life through ongoing, creator-led storytelling. The role will strengthen Instacart’s cultural relevance, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and the broader commercial ecosystem. It is remote-based and reports to the Senior Manager, Influencer Marketing. The Associate Manager will establish trusted creator relationships, develop repeatable processes, and scale creator partnerships across the business. The role will manage a steady pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms, while owning budgets, negotiations, contracts, usage rights, exclusivity, performance tracking, and reporting. The position will also partner with cross-functional teams to identify talent and opportunities for campaigns, product launches, partnerships, and experiential moments, and use performance data and cultural insights to improve creator programs over time.

Requirements

5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
Strong project management and organizational skills, including managing multiple creators, timelines, budgets, and deliverables simultaneously.
Excellent written and verbal communication skills, including the ability to proactively manage stakeholders and work cross-functionally.

Nice To Haves

Experience with creator management, measurement, or social intelligence platforms such as Dash Social.
Familiarity with affiliate marketing and how creator partnerships can support performance and commerce objectives.
Experience supporting creator partnerships tied to experiential activations, events, or cultural moments.
Bachelor’s degree or equivalent.

Responsibilities

Build and manage a consistent pipeline of 6–12 creator partnerships per month, delivering culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats.
Develop and maintain creator relationships and expand an established network of creators, talent managers, agents, and influencer agencies.
Manage creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking; ensure programs launch on time, stay within budget, and meet defined goals.
Establish measurement and reporting practices, apply performance insights, and optimize future partnerships and creator investments.
Partner with Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other teams to identify talent and creator opportunities for campaigns, product launches, partnerships, and experiential moments.
Identify emerging talent, formats, platforms, and cultural opportunities; use performance data, audience insights, and social trends to evolve creator programs.
Manage ongoing creator relationships, content collaboration, organic and paid content pipelines, giveaways, and organic social initiatives.
Analyze emerging creator culture and forecast platform trends, translating findings into timely partnership opportunities and creative ideas.
Support creator components of experiential programs throughout the calendar year.
Manage multiple creators and workstreams, communicate proactive updates, flag risks, close loops, and coordinate across teams.